Google Inc.


1. Introduction to google Inc.

Google an American public corporation specializing inInternet search. It also generates profits fromadvertisingbought on its similarly freee-mail,online mapping,office productivity,social networkingandvideo sharingservices.Advert free versionsare available through paid subscription. Google has more recently developed anopen sourceweb browser named google chromeand amobile phone operating system called Android with the alliance group of company named Open Handset Alliance. Its headquarters, often referred to as theGoogleplex, is located inMountain View, California. As of March 31, 2009, the company had 19,786 full-time employees. It runs thousands of servers across the world, processing millions of search requests each day and about onepetabyteof user-generated data each hour. Google's majority of its revenue(about 99%) comes from advertisements and is one of the companies which have less long term liabilities.

2. Reviewing strategies

2.1. key criteria in managing strategy reviews

3. Risk management strategy

4. Conclusion


1. Stake holders

Stakeholders are the people who have interest on business. There are different types of stakeholders according to the role of each of them in the business.

1.1. Types of stake holders

The stakeholders are mainly divided into two on the perspective of organizational view and the position in the organization function.

1.1.1. Internal stake holders

This type of stakeholders is internal to the organization. They are the functional part of the organization which make the organization itself.



- which can be a sole owner or a partner


- the people who have shares of the organization


- those who are working in the organization.

1.1.2. External stake holders

The stakeholders who are not in the organization but have effect on the organization with their actions.


- government: - who controls rules and regulation that affect the organization.

Community: - that surrounds the organization

Customers: - that buys the products and services of the organization

Suppliers: - those who are supplying the raw materials or input to the organization

1.1.3. Some stake holders are both

In this category stakeholders are both internal and external to the organization.

e.g.: - a shareholder who is a local resident to the organization.

1.2. Stake holders of Google Inc.

Google Inc stakeholders are mainly divided according to the share they hold in the company and the type of company that holds it..

a) 5% ownership:- this constitute to the company which are owned 5% or above of the shares owned by an organization. [1]

e.g.: - Fidelity Management & Research owns 15,797,964 shares which is about 6.5% of the total share which has a market value of about USD 7,833,420,288 [1]

b) Institutional ownership: - there are a lot of companies that owns this. Some of them are

BlackRock Institutional Trust Company, N.A. with market share of USD 9,291,915

Capital World Investors with market share of USD 9,059,250

Vanguard Group, Inc. with market share of USD 8,478,871

Capital Research Global Investors with market share of USD 8,437,565

State Street Global Advisors (US) with market share of USD 7,912,632

T. Rowe Price Associates, Inc. with market share of USD 6,778,146

AllianceBernstein L.P. with market share of USD 5,080,799

c) Mutual fund ownership: - this is regarding the mutual fund companies that owns google inc shares. Some of the companies are

American Funds Growth Fund of America with a market share holds of USD 8,837,900

Fidelity Contrafund with a market share holds of USD 6,412,876

T. Rowe Price Science & Technology Fund with a market share holds of USD 2,715,100

American Funds Insurance Series Growth Fund hold a market share of USD 1,376,000

1.3. Importance of stakeholder in developing management strategies

In all successful organization stakeholders have superior importance in current competitive environment. This is determined by the type of organization and the interaction of stakeholder groups to the organization. This becomes more important when the organizational goals is considered as stakeholder goals in order to achieve its ultimate objective. This gives the organization to be more motivated in stakeholder levels. So stakeholder relationships to be properly maintained and should be improved for the efficient growth and stability of the organization in the corporate level which in turn affects the overall performance of the organization.

Porter's five forces model

Source:” The five competitive forces that shape strategy” by Michael Porter, Harvard Business Review, January 2008

1.3.1. Bargaining power of suppliers

This is the ability of the suppliers to bargain for its raw materials and its services to the organization. Suppliers get this power if they are the major supply of firm's raw materials or the supplier has unique or high quality raw materials compare to the price. There are some other factors that allow supplier

a) Costs of organization to switch its suppliers.

b) Supplier frequency ratio to firm concentration

c) Presence of supplier available.

1.3.2. Bargaining power of customers

This is the ability of the customers to bargain for the products available in the market. This will give pressure to the firm for the product price and quality maintenance.

a) Degree of dependency on the product

b) Sensitivity of product price to customers

c) Customer volume.

d) Dependency of distribution channel

1.3.3. Threat of new entrants

High profit business fields always have the threat of new entrants to enter into the business due to the attractiveness of high profitability. The increase in the number of entrants into the field leads to decrease in profitability. There are several factors that can stop the number of entrants coming into the business. Some of them are

a) The barrier of entry into the business which restricts the number of entrants to come into the business.

b) The capital that has to be for an organization to come into the business

c) Loyalty of customers to existing products

d) Government policies

e) Availability of distribution channels for the new entrants

1.3.4. Threat of substitute products and services

The uniqueness of product gives more profit to the organization. The emergence of new entrants with similar products or services gives raise to the competitiveness to business which decrease profits. This can be effect on different ways

a) This can be the customer tendency for substitute products or services with the same level of quality with cheaper price

b) Less switching costs

c) The number of options make the customers to make a better choice of their own

1.3.5. Competitive rivalry among organizations

This is the base factor that affects all the above impacts. The existence of competitive organizations gives competitive pricing and promotions.

2. Conclusion

Google Inc has to maintain the relationship with all the stakeholders in order to carry on its stable state. Then most positive point of the google as a company is its less long term liabilities. This is because of its constant earning from the cyber product marketing from the

Task 3

1. Introduction to 3M

3M was founded in 1902 in the Lake Superior town of Two Harbors, Minn. Five businessmen set out to mine a mineral deposit for grinding-wheel abrasives. But the deposits proved to be of little value, and the new Minnesota Mining and Manufacturing Co. quickly moved to nearby Duluth in 1905 to focus on sandpaper products.

Years of struggle ensued until the company could master quality production and supply chain. New investors were attracted to 3M, such as Lucius Ordway, who moved the company to St. Paul in 1910. Early technical and marketing innovations began to produce successes and, in 1916, the company paid its first dividend of 6 cents a share.


3M serves customers through six business segments, which increase speed and efficiency by sharing technological, manufacturing, marketing and other resources.

1. Consumer and Office Business

With powerful brands, innovative products and a global presence, we make life easier and more productive for consumers and office workers around the world.

2. Display and Graphics Business

Drawing on 3M's technology platforms, we provide products – display enhancement films, reflective materials, eye-catching graphics and more – that people around the world rely on every day.

3. Electro and Communications Business

We turn 3M technology into solutions for customers in electrical, electronics and communications markets around the world. We contribute to reliable sources of electrical power, high-performance electronic devices, and speedy and dependable telecommunications networks globally.

4. Health Care Business

3M Health Care is a global leader in medical and oral care products, and drug delivery and health information systems. We supply innovative and reliable products that help health care professionals improve the quality of care.

5. Industrial and Transportation Business

We're a global leader in tapes, abrasives, adhesives, specialty chemicals, filtration systems and software for supply chain management. We also serve the transportation market with products for the manufacture, repair and maintenance of autos, aircraft, boats and other vehicles.

6. Safety, Security and Protection Services Business

Our products increase the safety, security and productivity of people, facilities and systems around the world. We're also a leading supplier of roofing granules for asphalt shingles.

Sustainability Strategic Principles

3M's strategies for sustainability encompass the pursuit of customer satisfaction and commercial success within a framework of environmental, social and economic values.

Ø Economic Success: Build lasting customer relationships by developing differentiated, practical and ingenious solutions to their sustainability challenges.

Ø Environmental Protection: Provide practical and effective solutions and products to address environmental challenges for ourselves and our customers.

Ø Social Responsibility: Engage key stakeholders in dialogue and take action to improve 3M's sustainability performance.

1.1. Mission

A company's mission statement always reminds its employees the reason for the existence of the company and the founder's endeavor for the company. A company which slips its mission statement took the first step towards failure. There are different types of mission clubs that given priority on factors. Some of them are

Fortune 500

The company who focus on quality on competitive market is on this category. They are the most successful well running companies in the world.

Inc 500

Inc magazine picks 500 fast growing privately held companies in America,

Credit Unions

These are financial organization owned by its own members. The profit is shared among the members with in the organization.

1.2. Vision

Vision statements

1.3. Objectives

1.4. Measures

2. Roles of Mission and Vision statements of Google Inc.

3. Evaluation of objectives

Task 4

1. Introduction

2. Current marketing changes of google Inc

3. Key functional areas of strategy

Task 5

1. Introduction

2. Timetable for strategy implementation

3. Dissemination process and commitment and implementation of strategies

4. Monitoring and evaluating new strategy




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