Dell PCs in India

Dell will begin flogging its PCs in India through Infinity Retail’s Croma chain of stores from next month. The computer giant said today that it had inked a deal with Croma, but remained silent on financial terms of the agreement.

Dell’s entry into the Indian channel is the firm’s latest move to ramp up its global brand presence in retail stores. In the past the company shunned the channel in favour of only selling direct to customers.

Last year Michael Dell and co were forced to have a change of heart about Dell's biz strategy following a poor run of quarters which saw the computer maker slip into second place behind robust rival HP on worldwide shipments.

The firm was forced to abandon its direct-only policy and opened its arms to resellers and retailers across the globe in an attempt to prop up flagging market share.In recent months Dell has tied up deals with Best Buy and Wal-Mart in the US, Carrefour in France, Tesco in the UK and Gome in China.

The firm's sales and marketing veep Michael Tatelman said: "The agreement with Croma will strengthen Dell's consumer presence in India, making our products more accessible to more customers."

Just last week Dell said it would significantly raise its stakes in the booming economies of China and India in the hope of offsetting lacklustre growth in the US.The PC vendor said it was developing new product models made specifically with Asian buyers in mind, and that it would increase its presence in the region. Infinity Retail has 17 stores in six Indian cities that operate under the Croma brand name


DELL is a global brand name in the area of Computer hardware, software and IT consulting services Noun 1. consulting service - service provided by a professional advisor (e.g., a lawyer or doctor or CPA etc.)

service - work done by one person or group that benefits another; "budget separately for goods and services" . Dell got embroiled em·broil tr.v. em·broiled, em·broil·ing, em·broils

1. To involve in argument, contention, or hostile actions: "Avoid . . . in a passing off action against an Indian company using the 'Dell' as its corporate name. After a long legal battle that extended over three years, Dell computers succeeded in establishing exclusive rights over its unregistered trademark "Dell" in India in the case of Dell Computers Corpn. V. Arun Kumar and ors. 2005 (31) PTC (PTC, Needham, MA, Long a world leader in mechanical computer-aided design, manufacturing and engineering software, PTC, through acquisitions and reorganization, has transformed itself into a leading provider of Internet-based B2B solutions for discrete manufacturers. 651 (Del.)

Factual background

Dell International Incorporated Ltd (a US company) is the registered proprietor of the trademark "DELL" in many countries and registration application for the same is pending in India. Dell products made entry in the Indian market in year 1993 and were extensively advertised and marketed. In 1996, the Company set up a liaison office in Bangalore for the purpose of overseeing the marketing and distribution network of Dell products and services in India. In 2000, Dell International incorporated established its Indian subsidiary known as Dell Computers Corp that is the plaintiff in the instance case.

In 2001 Dell Computers came to know of the existence of a company by the name of Dell Technologies notice on the said company directing the latter to abandon the use of the well known trademark "DELL" as a part of their corporate name. Consequent to the notice, several rounds of negotiations were held between the parties. However, the attempt of extra judicial dispute resolution failed miserably with infringer asking for certain sums of money for dropping the "Dell' from its name.
During the course of dispute, it transpired that the infringer had also registered a domain name "" through Ebiz technologies for the purposes of promoting its business and deceiving the consumers. Dell computers send a notice to Ebiz technologies seeking the removal of the domain name as the same was violating its exclusive rights over word "DELL" measures failed, Dell computers brought out an action for passing off against the infringer and Ebiz technologies.


Despite several notice the defendants did not make an appearance in the Court, as a result the Court proceeded exparte in the case. On the basis of the evidences and affidavits filed by Dell Computers, the Court passed a decree of injunction against the infringer. As no prayer for either damages or accounts was made by the plaintiff, the Court only awarded the costs of the suit against infringer.


This case is third in row after Intel and Infosys cases decided in the year 2005 where top IT brand was involved. In all the cases, the proprietors succeeded in establishing their case and verdict was passed in their favour. With India having a strong IT market, the well known IT brands are particularly vulnerable to deceptive adoption.


Dell's major competitors include Apple, Hewlett-Packard (HP), IBM, Samsung, Sun Microsystems, Gateway, Lenovo, Sony, Acer, Toshiba and Asus. Dell and its subsidiary, Alienware, compete in the enthusiast market against AVADirect, Falcon Northwest, VoodooPC (a subsidiary of HP), and other manufacturers. In the second quarter of 2006 Dell had between 18% and 19% share of the worldwide personal computer market, compared to HP with roughly 15%.

In late 2006[update], Dell lost its lead in the PC-business to Hewlett-Packard. Both Gartner and IDC estimated that in the third quarter of 2006, HP shipped more units worldwide than did Dell. Dell's 3.6% growth paled in comparison to HP's 15% growth during the same period. The problem got worse in the fourth quarter, when Gartner estimated that Dell PC shipments declined 8.9% (versus HP's 23.9% growth). As a result, at the end of 2006 Dell's overall PC market-share stood at 13.9% (versus HP's 17.4%).

IDC reported that Dell lost more server market share than any of the top four competitors in that arena. IDC's Q4 2006 estimates show Dell's share of the server market at 8.1%, down from 9.5% in the previous year. This represents a 8.8% loss year-over-year, primarily to competitors EMC and Partnership with EMC

The Dell/EMC brand applies solely to products that result from Dell's partnership with EMC Corporation.


See also: Lawsuits involving Dell Inc.

In the 1990s Dell switched from using primarily ATX motherboards and PSU to using boards and power-supplies with mechanically identical but differently wired connectors. This meant customers wishing to upgrade their hardware would have to replace parts with scarce Dell-compatible parts instead of commonly available parts. However, company practice in this respect changed in 2003.[72][73]

In 2005, complaints about Dell more than doubled to 1,533, after earnings grew 52% that year.[74]

In 2006, Dell acknowledged that it had problems with customer service. Issues included call-transfers[75] of more than 45% of calls and long wait-times. Dell's blog detailed the response: "We're spending more than a $100 million— and a lot of blood, sweat and tears of talented people— to fix this."[76] Later in the year, the company increased its spending on customer service to $150 million.[77]

On August 17, 2007, Dell Inc. announced that after an internal investigation into its accounting practices it would restate and reduce earnings from 2003 through to the first quarter of 2007 by a total amount of between $50 million and $150 million, or 2 cents to 7 cents per share.[78] The investigation, begun in November 2006, resulted from concerns raised by the U.S. Securities and Exchange Commission over some documents and information that Dell Inc. had submitted.[79]

In May, 2008 the New York Supreme Court ruled that Dell and Dell Financial Services "engaged in fraud, false advertising, deceptive business practices, and abusive debt collection practices". The relevant lawsuit aimed primarily[citation needed] to highlight and seek restitution for a lack of technical support given to customers by Dell. The court plans to hold further proceedings to determine how much money Dell has to pay out to customers and how much profit Dell made unlawfully, in New York

Please be aware that the free essay that you were just reading was not written by us. This essay, and all of the others available to view on the website, were provided to us by students in exchange for services that we offer. This relationship helps our students to get an even better deal while also contributing to the biggest free essay resource in the UK!