Social Media Networking in E-commerce Web Development
The internet breaks geographical barriers. Even small businesses no longer operate in isolated territories. As brand reputation and awareness transcend national and international boundaries, businesses can increase the profits generated from e-commerce applications.
Social media websites are the hub of online social activity - not just for the "young ones" but also for a mature audience looking for honest reviews of business products and services. Social networking is effective in creating a buzz about almost any topic under the sky. Businesses leverage on this characteristic to build customer relationships and increase sales.
How do social media websites improve e-commerce efforts?
An obvious advantage of incorporating social media websites in the development of e-commerce solutions is the effective positioning of display ads. The other benefit is the long-term impact on business revenue through brand management.
Social media websites are the perfect places for business marketers to spot prospects. Interested audiences click on display ads, land on the e-commerce website and make a purchase. These customers are part of communities that are the foundation of social media networks. Customers talk about products they like (or dislike), thereby spreading brand awareness. It is the business' responsibility to keep an eye on customer feedbacks and manage them.
Some ways social media networks can enhance e-commerce development efforts are described below:
Display advertisements are a great way to lure customers to an e-commerce website. Though, social media websites are getting cluttered with excessive advertisements, businesses can target display ads effectively by paying close attention to communities, their interests and preferences, and emerging niche audiences.
Engage customer's interest
A social media website is ideal for product discussions, demonstrations, and exhibitions of expertise and quality. Businesses can engage the interest of customers from across the world and build a powerful brand image.
Spreading brand awareness
Business success has often been achieved through word-of-mouth propagation of brands. Social media networks work on the same principle. A customer starts a thread about a product, other people join in and soon the brand becomes known to a large number of people. If customers say good things about a product, it can be the start of a customer following. Studies indicate that satisfied customers often post positive feedback on social media networks. Businesses can also encourage existing customers to use social media websites to spread the word.
Incorporating blogs into e-commerce websites
Businesses should include blogs in e-commerce websites to encourage product discussions and customer feedbacks. These can be linked to social media websites for better positioning and ranking of websites in searches. The business can involve itself in these discussions to build a loyal customer base.
Monitoring social media websites
It is critical for businesses to monitor social media websites for any mention of the brand. Firefighting measures are needed in case the brand is flamed. A considerate and responsible approach towards dissatisfied customers' problems can turnaround their opinion of the business. Customer feedback also helps businesses refine products and services.
Social media networks promote the presence of a business' e-commerce solution to a worldwide audience. Marketing teams can increase the returns from this revenue source substantially by including social media websites in their promotion campaigns.