Manufacturers Association of Information Technology India (MAIT)

1.4 Manufacturers' Association of Information Technology India (MAIT):

Manufacturers association of IT was establish in 1982 for the purpose of scientific, educational and IT industry promotion. MAIT is known as an effective, influential and dynamic organisation. It represents all sectors of IT industry.

MAIT is represented on all concerned Government of India forums and works in close association with the Department of IT, Ministry of Communications & IT, Ministry of Commerce & Industry, DGFT, Ministry of Finance, BIS, ESC, NIC, STQC, CII, TEMA, ELCINA, CETMA, etc. for the advancement of the IT Industry in India.

2. National Business System of India:

Different frameworks have been introduced for national business system, the major purpose of NBS is to analyze and explain how the social institutions, historical evaluation and cultural difference influence the organization's movements. National business system includes the Political, economic, social which include education, culture systems and technological aspects.

2.1 Political system of India and IT industry:

India is secular, democratic republic country with parliamentary form of government. In Indian political system President is the constitutional head of executive of union of India. The real executive power is with prime minister and council of his ministers. With the formation of new ministry of IT, Government of India has taken many steps to promote the IT industry. Many constraints have been indentified and steps are taken to overcome them.

Government of India has established a special National task force for the development IT and software industry.

2.2 Economic System of India:

The Indian economy is the 12th largest in USD exchange rate terms. India is the second fastest growing economy in the world. India's GDP has touched US$1.25 trillion. After rapid growth of many years, 2009 prove as a testing year for Indian economy.

Major reason for this testing is inflation. Inflation continues to impose threat on Indian economy. It is packed 12% till august 2008. This inflation is caused by demand pull factors.

After reaching growth of 9.8% in 2007-08, now growth is expected to slow down to 7%.

Main challenges for Indian Government in 2009 were

  • Getting inflation under control
  • Spreading the benefits of growth more equitably
  • Completing investment projects which are essential for long term development of economy.
  • Dealing with global finance uncertainty.

2.3 Social System of India:

An increasing number of international companies are investing in South Asia especially in India. This may have positive impact on society of India but Dalit Solidarity network UK believes that foreign investors should be very careful in recruitment in India.

In society of India there is a distinct and all pervasive system of discrimination based on caste. The united nation and different agencies refer it to “Discrimination based on work and descent”

In terms of Educational system, the Indian educational system comprises of Preschool, primary school, higher secondary school and the higher secondary school and then higher education. Higher education is controlled indirectly by ministry of Human resource development and funded by state governments. The Indian Institute of Technology is one of the best technology schools and has great impact on IT industry of India.

2.4 Technological system of India:

India is ranked as one of the top countries in basic research of information and technology. Indian science has come to be regarded as one of the most powerful instrument in growth and development especially in scenario of information and technology. World's top ranked IT companies are operating their offices in India.

So for Assle Inc. Technology will not be a problem for setting up their infrastructure.

2.5 Indian Business Culture:

India is very rich in diverse country in terms of culture where one can see varied array of language, caste and religion. While doing business in India Assle Inc has to consider all these factors before formulating business plans and they should take action accordingly. Indian business culture is unique in its own way, however in Indian culture of business the behaviour, etiquette, and approach of firms and its professionals change accordingly.

2.5.1 Language:

India is multi language country, but Hindi is official language. While taking in Indian business culture English is preferred language which is followed in industries.

2.5.2 Meetings, Greetings and courtesies:

In India the people greet each other by saying Namaste while conjoining the palms together below the chin. In Indian business Culture people normally greet each other by handshake. In one to one meeting with male counterpart, a woman normally initiates if she doesn't than man smile and node head slightly.

2.5.3 Relationship Building:

In Indian business culture relationships play a vital role in development of business. Indians tend to give business to those people to whom they know very well. Hence to earn good business it is essential to earn the trust of customer.

2.5.4 Meeting:

Any business meeting should be fixed in advance and it should be fixed in writing and confirmed through phone also. It is better to avoid meeting near public holidays like independence day, Gandhi birthday etc.

2.5.5 Time:

Indian values punctuality in others but they often lag behind the fixed times. 10 minutes late is acceptable in India. It is observed in India that family responsibilities getting preference over business.

2.5.6 Process:

If the business meeting involves negotiation than we should be prepared for slow process. In Indian business culture decisions take more time and for the decision in short time one should have trust on you.

2.5.7 Business Attire:

In Indian business culture demands formal attire. Men usually wear formal shirts and pants. Blazers are also worn in India. Women wear saris or suits. But on last working days people wear casuals but it should be decent.

3. Patterns and trend of trade between India and USA:

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