Social responsibility in practice

Various companies have embarked on corporate social responsibilities (CSR) on key elements including environment conservation, child and adult education, sports, human physical health as well as emergency/disasters intervention. Normally, the choice of element(s) to base a company's CSR depends on the needs of the contextual human environment that the company is interacting with (Childs, 2010). For instance, Coca-Cola Company has in its endeavors worked towards conserving environment through packaging its beverages in glass containers that are reusable and recyclable hence enacting environmental friendliness. In fiscal 2009/2010 Coca cola Company took part in world-cup trophy tour. Through this program the company was in support of sports both as a unifying factor between nations as well as an economic venture for individuals.

Coca-cola Company is also in the process of ensuring that its consumers are safe form blood-sugar related diseases. This has been enhanced by production of both sugar-free beverages for the diabetic individuals, and a sugar rich beverage for individuals who might require sugar intakes (Asongu, 2007). In the US education, Coca-cola has sponsored approximately four thousand scholars with $ 38 million since 1986. Coca cola foundation contributes a further $3 million to college students in the program labeled four year award for seniors. In Egypt, coca-cola did invest a hundred thousand dollars worth of six new schools where a hundred and twenty five girls are currently receiving education. In fiscal 2009, Coca-cola assisted in availing accommodation facilities to approximately three million individuals who were internally displaced in Pakistan due to insecurity. The victims were provided with temporary homes, makeshift schools as well as counseling centers. Water project was also put up at Haripur area and benefited an approximate three thousand families. Finally in January 2010, coca-cola company in collaboration with other well wishers launched a project that would benefit more than fifty thousand farmers in Kampala, Uganda maximize their fruit production (Childs, 2010).

In addition, progress in establishment of CSR standards has gained a milestone. According to Shenkar & Luo (2007), the international community including various agencies and non-governmental have made various attempts in streamlining the CSR activities. Indeed there is need to create a benchmark for CSR so that standards and expectations in order to harmonize CSR procedures undertaken by ant firm. The efforts that have been made include the following areas. First, the United Nations organization has established a universal human rights declaration. Under this consideration, companies venturing in CSR must ensure that their activities do not violate the perceived human rights of its employees, customers, suppliers, and any other stakeholders in the course of their activities. Second, UNEP and other NGO's that are concerned with the environment have established standard for companies to preserve as well as protect environment both at present and future.

Third, organizations concerned with culture preservation have made attempts towards affirmation of cultural people's rights (Werther & Chandler, 2006). This is in the effort to avoid extinction of minority cultures that is necessary for demographic diversification. Human rights organizations as well as organizations for employees have established a principle that emphasizes the right to accessing health care for all workers at the cost of contextual organizations. This has enabled organizations including governments to establish health insurance funds for their fulltime-workers. Fourth, NGO's that campaign for people with various disabilities have in collaboration with UN a code towards respect for individual's dignity irrespective of physical outlook of such individuals. Such a code has been inculcated in organizations' recruitment policies. Finally, almost all commonwealth countries have entrenched companies act in their constitutions that outlines the mandatory need for companies to ensure employees and shareholders participation in running the companies through the annual general meetings as well as publishing of financial accounts on such public companies (Uhlenbruck et al, 2006).


  • Asongu, J. (2007). Social Responsibility in Practice. London, UK: Greenview Publishing Company.
  • Childs, W. R. (2010). Economic Literacy: A Complete Guide. Morristown, NJ: Marshall Cavendish Publishers.
  • Shenkar, O. & Luo, Y. (2007) International business. 2nd ed. Thousand Oaks, CA: Sage Publications.
  • Uhlenbruck, K., Rodriguez, P., Doh, J. & Eden, L. (May/June, 2006). The impact of corruption on entry strategy: Evidence from telecommunication projects in emerging economies. An Organization Science. 17 (3): 402-414.
  • Werther, W. & Chandler, D. (2006). Strategic corporate social responsibility: stakeholders in a global environment. Thousand Oaks, CA: Sage publisher.

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