Statement and Confirmation of Own Work

Mixture of online and offline activities

Creating a business plan is just the beginning of business planning. A small business needs active business planning from inception through dissolution and at all stages in between as my business objectives change in response to new ideas or market forces. From cradle to closure, here is small business planning resources to keep things running smoothly or exit my business.

The business will set up a store in Bangladesh and sell lock hardware and services to Solar in the community through a combination of direct and online selling techniques and advertising.


  • The objectives for Bangladesh solar power Keys is:
  • Launch a store in a highly visible location in Bangladesh at Dhaka.
  • Establish relationships with open field with a building as a preferred vendor for Plants in the first year of operation
  • To solve the load shading by use the solar power
  • Achieve a doubling of sales by its third year of operation, withgross margins better than40% on products


Bangladesh Solar Power Keys will increase the Solar Power Plants by providing the best quality Equipment products, as well as highly skilled installation and repair reduces the use of electricity.

Keys to Success

  • To succeed as a solar business, we have to manage under the Keys must:
  • Develop relationships with owner of various open unused fields.
  • Create awareness in the community of their proximity, quality, and reasonable prices
  • Respond quickly to requests

Company Summery:

Inspire the enjoyment of creative be the best rather than the biggest. To reduce power consumption company-wide, we have introduced "Eco-Ice," an air-conditioning system designed to use the electric power generated at night more effectively.

Energy-saving activities in each department include setting personal computers to the power-saving mode, replacing them with LCD models, setting air conditioners to appropriate temperatures for the summer and winter seasons, and replacing fluorescent tubes with low-energy lighting.

While operation of the new addition to the Miyakoda Factory has increased the power consumption volume at that factory, it has had the effect of reducing total power consumption company-wide, so that power consumption volume in FY2008 was 5% reduced from the level in FY2007.

Bangladeshi Solar Power specializes in the design, sales and installation of renewable energy equipment and systems. We offer affordable and dependable photovoltaic (solar), wind generation, solar thermal and rain harvesting products and systems. TXSPC provides an alternative and sustainable power source along with the highest quality of service for residential, commercial, government, marine, RV and remote applications.

Renewable energy equipment is becoming more affordable for the individual and is not just for commercial and government applications.

Advertising and Promotion Plan

Essentially the Advertising and Promotion section of the marketing plan describes how we are going to deliver our Unique Selling Proposition to our prospective customers. While there are literally thousands of different promotion avenues available to me, what distinguishes a successful Advertising and Promotion Plan from an unsuccessful one is focus - and that's what your Unique Selling Proposition provides.

So think first of the message that I want to send to my targeted audience. Then look at these promotion possibilities and decide which to emphasize in our marketing plan:

Advertising - The best approach to advertising is to think of it in terms of media and which media will be most effective in reaching your target market. Then you can make decisions about how much of your annual advertising budget you're going to spend on each medium.

What percentage of your annual advertising budget will you invest in each of the following?

  • the Internet
  • Website
  • television
  • radio

The Internet

Internet is the most communicating way to each other. Here is a company or personally can advertising easily. In the modern science internet is the well wisher for every one and most familiar activities. Example: Facebook, yahoo, hotmail etc.


The company should have a website. In the website have contain the every information for the user. Which to make a decision to helps to create for solar power.


Television is the great opportunity for advertising and promotional activities. Now television are attach with satellite so that every person are related with that. We have created some attractive massage for customer and arrange some talk show etc.


Radio is became a attractive stage in the modern society. The FM station is most favorites to the young generation as well as past generation. So we can our promotion activities in there by many ways. Example: talk show, advertising etc.

Software development is the act of working to produce/create software. This software could be produced for a variety of purposes - the three most common purposes are to meet specific needs of a specific client/business, to meet a perceived need of some set of potential users (the case with commercial and open source software), or for personal use (e.g. a scientist may write software to automate a mundane task).

The term software development is often used to refer to the activity of computer programming, which is the process of writing and maintaining the source code, whereas the broader sense of the term includes all that is involved between the conception of the desired software through to the final manifestation of the software. Therefore, software development may include research, new development, modification, reuse, re-engineering, maintenance, or any other activities that result in software products.[1] For larger software systems, usually developed by a team of people, some form of process is typically followed to guide the stages of production of the software.

Especially the first phase in the software development process may involve many departments, including marketing, engineering, research and development and general management.


  • Overview
  • Software development topic
  • Marketing
  • Software development methodology
  • Recent trends in the sector


There are several different approaches to software development, much like the various views of political parties toward governing a country. Some take a more structured, engineering-based approach to developing business solutions, whereas others may take a more incremental approach, where software evolves as it is developed piece-by-piece. Most methodologies share some combination of the following stages of software development:

  • Market research
  • Gathering requirements for the proposed business solution
  • Analyzing the problem
  • Devising a plan or design for the software-based solution
  • Implementation (coding) of the software
  • Testing the software
  • Development
  • Maintenance and bug fixing
  • Application software

These stages are often referred to collectively as the software development lifecycle, or SDLC. Different approaches to software development may carry out these stages in different orders, or devote more or less time to different stages. The level of detail of the documentation produced at each stage of software development may also vary. These stages may also be carried out in turn (a "waterfall" based approach), or they may be repeated over various cycles or iterations (a more "extreme" approach). The more extreme approach usually involves less time spent on planning and documentation, and more time spent on coding and development of automated tests. More "extreme" approaches also promote continuous testing throughout the development lifecycle, as well as having a working (or bug-free) product at all times. More structured or "waterfall" based approaches attempt to assess the majority of risks and develop a detailed plan for the software before implementation (coding) begins, and avoid significant design changes and re-coding in later stages of the software development lifecycle.

There are significant advantages and disadvantages to the various methodologies, and the best approach to solving a problem using software will often depend on the type of problem. If the problem is well understood and a solution can be effectively planned out ahead of time, the more "waterfall" based approach may work the best. If, on the other hand, the problem is unique (at least to the development team) and the structure of the software solution cannot be easily envisioned, then a more "extreme" incremental approach may work best. A software development process is a structure imposed on the development of a software product. Synonyms include software life cycle and software process. There are several models for such processes, each describing approaches to a variety of tasks or activities that take place during the process.


The sources of ideas for software products are legion. These ideas can come from market research including the demographics of potential new customers, existing customers, sales prospects who rejected the product, other internal software development staff, or a creative third party. Ideas for software products are usually first evaluated by marketing personnel for economic feasibility, for fit with existing channels distribution, for possible effects on existing product lines, required features, and for fit with the company's marketing objectives. In a marketing evaluation phase, the cost and time assumptions become evaluated. A decision is reached early in the first phase as to whether, based on the more detailed information generated by the marketing and development staff, the project should be pursued further.

Students of engineering learn engineering and are rarely exposed to finance or marketing. Students of marketing learn marketing and are rarely exposed to finance or engineering. Most of us become specialists in just one area. To complicate matters, few of us meet interdisciplinary people in the workforce, so there are few roles to mimic. Yet, software product planning is critical to the development success and absolutely requires knowledge of multiple disciplines.

Because software development may involve compromising or going beyond what is required by the client, a software development project may stray into less technical concerns such as human resources, risk management, intellectual property, budgeting, crisis management, etc. These processes may also cause the role of business development to overlap with software development.

Software development methodology

A software development methodology is a framework that is used to structure, plan, and control the process of developing information systems. A wide variety of such frameworks have evolved over the years, each with its own recognized strengths and weaknesses. One system development methodology is not necessarily suitable for use by all projects. Each of the available methodologies is best suited to specific kinds of projects, based on various technical, organizational, project and team considerations.

Recent trends in the sector

Given the rapid growth of this sector, several companies have started to use offshore development in China, India and other countries with a lower cost per developer model. Several new Web 2.0 platforms and sites are now developed offshore while management is located in Western countries. The advantages mostly revolve around better cost-control over the process, which means that there is lower cash-outflow (often the biggest struggle for startups). Furthermore, the time difference when working with India and China for the Western world allows work to be done round the clock adding a competitive advantage. Notable firms that are involved in development include Tate Consultancy Services, Infuses, Wiper, and Sat yam.

The end of the 1990 provided W3C standards which enabled ontologism to unite 4 modeling functions in 1 knowledge model: the knowledge representation (in RDF(S) and OWL), the knowledge generation through inferences, the conceptual model through ontologism and the physical model through triple stores. The latest developments allow to generate applications straight from the knowledge systems (ontologism). This approach finds its justification in the use of semantic technologies with substitution of www data with verified production data. One business case for this development method is available at the finance ontology website.

Application software

Application software is computer software designed to help the user to perform a singular or multiple related specific tasks. Such programs are also called software applications, applications or apps. Typical examples are word processors, spreadsheets, media players and database applications.

Application software should be contrasted with system software (infrastructure) or middleware (computer services/ processes integrators), which is involved in integrating a computer's various capabilities, but typically does not directly apply them in the performance of tasks that benefit the user. A simple, if imperfect analogy in the world of hardware would be the relationship of an electric light bulb (an application) to an electric power generation plant (a system). The power plant merely generates electricity, not itself of any real use until harnessed to an application like the electric light that performs a service that benefits the user.

Application software classification

There are many types of application software:

  • An application suite consists of multiple applications bundled together. They usually have related functions, features and user interfaces, and may be able to interact with each other, e.g. open each other's files. Business applications often come in suites, e.g. Microsoft Office,, and Work, which bundle together a word processor, a spreadsheet, etc.; but suites exist for other purposes, e.g. graphics or music.
  • Enterprise software addresses the needs of organization processes and data flow, often in a large distributed environment. (Examples include Financial, Customer Relationship Management, and Supply Chain Management). Note that Departmental Software is a sub-type of Enterprise Software with a focus on smaller organizations or groups within a large organization. (Examples include Travel Expense Management, and IT Helpdesk)
  • Enterprise infrastructure software provides common capabilities needed to support Enterprise Software systems. (Examples include Databases, Email servers, and Network and Security Management)
  • Information worker software addresses the needs of individuals to create and manage information, often for individual projects within a department, in contrast to enterprise management. Examples include time management, resource management, documentation tools, analytical, and collaborative. Word processors, spreadsheets, email and blog clients, personal information system, and individual media editors may aid in multiple information worker tasks.
  • Content access software is software used primarily to access content without editing, but may include software that allows for content editing. Such software addresses the needs of individuals and groups to consume digital entertainment and published digital content. (Examples include Media Players, Web Browsers, Help browsers, and Games)
  • Educational software is related to content access software, but has the content and/or features adapted for use in by educators or students. For example, it may deliver evaluations (tests), track progress through material, or include collaborative capabilities.
  • Simulation software are computer software for simulation of physical or abstract systems for either research, training or entertainment purposes.
  • Media development software addresses the needs of individuals who generate print and electronic media for others to consume, most often in a commercial or educational setting. This includes Graphic Art software, Desktop Publishing software, Multimedia Development software, HTML editors, Digital Animation editors, Digital Audio and Video composition, and many others.
  • Product engineering software is used in developing hardware and software products. This includes computer aided design (CAD), computer aided engineering (CAE), computer language editing and compiling tools, Integrated Development Environments, and Application Programmer Interfaces.

Looking for ways to deter criminals without spending too much? Whether you want more security at home or in your business, fake security cameras are the cheapest way to make most criminals think twice. Using real security equipment can cost you into the thousands of dollars, especially if you have a large area to protect, but using fake security cameras gives you the appearance of having a very secure system set up for far less.

You can find fake security cameras anywhere you buy real security equipment. The cameras are very realistic and will fool any thief who comes in and is thinking of slipping a little something under his coat. If you are very short on cash, the easiest way to go is with simple shielded or mirrored dome cameras... minus the cameras. Anyone with criminal tendencies will figure that there are hidden security cameras within the ceiling domes.

While this may not deter all criminals, certainly those who have no particular plan will be stopped short by the idea of their actions being videotaped. The fear of being caught on video stops the majority of petty thieves and may prevent some corporate issues as well. Having fake security equipment can be a good way to stop most people from committing a crime, though you will still be in danger of attracting those that couldn't care less!

Another way to use fake security cameras is to set them up to supplement your real surveillance equipment. This way, you use real security equipment in the areas that are most important, such as the front door or parking lot and supplement for effect with fake security or dome cameras. These would be used in areas where you want to remind people that you are watching them, but don't have many problems, like just outside the bathroom or near the store room.

Dome cameras also work in the middle of a larger room, giving the impression that every move is being recorded when really you are only watching the door. Since the dome is impossible to see through, people will just assume that you have either multiple cameras watching every corner of the room or that there is one camera that can swivel to watch them.

Placement of your fake security cameras is very important. You want them to look real, so having a camera sitting on a shelf, pointing at the opposite wall isn't going to cut it. Placing your cameras, real or not, is a precision art. You want them to aim at the potential trouble spots, such as the front door, back door and any areas that are hidden from regular personnel by shelves or walls.

To make your fake security cameras look even more realistic, make sure they are set up the same way your real cameras are. For example, if your real security equipment is wireless, make sure your fake cameras are, too. And vice versa, it will be fairly obvious that you aren't using all real equipment when some of your cameras have wires and other don't. It's very easy to fake a wired in camera, just use a hot glue gun to attach a cable to the back of your camera and have it run into the ceiling panels or wherever your supposed security center is.

Fake security cameras and dome cameras that are actually empty are an excellent way to keep criminals on their toes without having to shell out big bucks for a real security system. Just remember that if you are ever burglarized, though, you may not have the necessary evidence to find the criminals.

Purchase your Fake (Dummy) Security Cameras and place them anywhere to make people think that they are being watched. You should also consider placing a few Dome Cameras in high profile areas where you may suspect you have a problem.

Security System Sales on the Rise

Sales of home and business surveillance/security systems have exploded in recent years. Even before September 11th, sales of surveillance systems had been on the rise. But following the terrorist attacks, sales of home and business security systems rose as much as 20% over the course of three months.

The reasons for this increased interest in property and personal security are varied. However, whether you own a home or business, topping the list are the three most common reasons for installing surveillance cameras; protecting your property, family members and employees.

The rise in the sales of security cameras has been more than justified by the results stated by police departments of major cities across the country, which report that the chances of a break-in or robbery are nearly cut in half by the presence of an obvious security camera on the premises. Business owners have reported that theft by both customers and employees is nearly eliminated when they install the right security camera system. And who hasn't seen the TV footage taken by home security cameras that have led to the conviction of child abusers, 'peeping toms' and home burglars?

How Security Cameras Safeguard Businesses

The most obvious commercial use for surveillance systems is the prevention of loss of merchandise through shoplifting. Other applications are:

  • Logging transactions at the cash register or ATM
  • Monitoring remote areas of the premises for safety precautions
  • Observing how employees are servicing/treating customers
  • Providing evidence in sexual harassment suits/burglary trials/homicide trials
  • Monitoring premises after hours
  • Watching work progress at construction sites

But video taped surveillance doesn't just provide negative evidence; it can also be used to exonerate. In one case, security video tapes of a parking lot were used to prove that the car of an accused "hit and run" driver could not have been used in the accident that took place several blocks away.

Home security

According to police in major cities, the presence of a home security camera can reduce the probability that a home will be burglarized by as much as 80%! Home applications include:

  • Video baby monitors can watch over an infant
  • Video door phones can identify callers at the door
  • Nanny cams, with time lapse VCR's or DVR's, can provide the peace of mind that your child is being taken care of adequately
  • Home surveillance systems can provide a view into what may be occuring in your home when you're away at work or vacation.
  • Combined with a remote alarm system, a video surveillance system can not only alert police to a break in at your home, but also provide evidence to assist in the capturing and conviction of the intruder.

A consultation with a professional security installation company can help you choose the best surveillance system to meet your needs.

Sales of home and business surveillance/security systems have exploded in recent years. Even before September 11th, sales of surveillance systems had been on the rise. But following the terrorist attacks, sales of home and business security systems rose as much as 20% over the course of three months.

The reasons for this increased interest in property and personal security are varied. However, whether you own a home or business, topping the list are the three most common reasons for installing surveillance cameras; protecting your property, family members and employees.

The rise in the sales of security cameras has been more than justified by the results stated by police departments of major cities across the country, which report that the chances of a break-in or robbery are nearly cut in half by the presence of an obvious security camera on the premises. Business owners have reported that theft by both customers and employees is nearly eliminated when they install the right security camera system. And who hasn't seen the TV footage taken by home security cameras that have led to the conviction of child abusers, 'peeping toms' and home burglars?

How Security Cameras Safeguard Businesses

The most obvious commercial use for surveillance systems is the prevention of loss of merchandise through shoplifting. Other applications are:

  • Logging transactions at the cash register or ATM
  • Monitoring remote areas of the premises for safety precautions
  • Observing how employees are servicing/treating customers
  • Providing evidence in sexual harassment suits/burglary trials/homicide trials
  • Monitoring premises after hours
  • Watching work progress at construction sites

But video taped surveillance doesn't just provide negative evidence; it can also be used to exonerate. In one case, security video tapes of a parking lot were used to prove that the car of an accused "hit and run" driver could not have been used in the accident that took place several blocks away.

Home security

According to police in major cities, the presence of a home security camera can reduce the probability that a home will be burglarized by as much as 80%! Home applications include:

  • Video baby monitors can watch over an infant
  • Video door phones can identify callers at the door
  • Nanny cams, with time lapse VCR's or DVR's, can provide the peace of mind that your child is being taken care of adequately
  • Home surveillance systems can provide a view into what may be occuring in your home when you're away at work or vacation.
  • Combined with a remote alarm system, a video surveillance system can not only alert police to a break in at your home, but also provide evidence to assist in the capturing and conviction of the intruder.

A consultation with a professional security installation company can help you choose the best surveillance system to meet your needs.

Protection with Precautions - Security Guard Services Los Angeles

Security is generally being termed as 'being protected against any kind of danger or loss'. Also synonymous to safety, this term is considered as of utmost importance among the few privileged people. And the other part of communal public think there is no need of any personal security personnel for them.

But it is said, 'bad omen and bad persons never ring the bell or knock the door before entering your life'. A famous medical quote goes, prevention is better than cure. So why not apply this on your daily routine life for security also?

You can hire a professional Contract Security from any of the Security Guard Companies and you won't be disappointed. An Armed Security Guard or an Unarmed Security Guard in your office and around your home will give you a relaxing day and a good night's sleep.

These security guards are given training beforehand to combat difficult situations, situations that may bring panic among the general public. These personals have been trained in various self-defense and public defense techniques. The techniques include martial arts, arms and ammunitions, vigilance, security methods and the other related tools. These professional people serve you by keeping their life at stake, on the verge of any disaster you might think of.

If you are planning to hire a security personal, just consider the following few things to safe guard your interest while meeting all your requirements.

  1. The first important step while hiring a security guard is to determine what needs to be protected and what would be the responsibilities of a security guard. Whether they are to be posted at one place or they will perform Patrol Services. Or are they responsible for controlling entrances and checking people who are entering or leaving the premises or can be given the responsibility of accepting packages and controlling the crowd and discourage misbehavior.
  2. The next thing is to decide the level of security services needed and the budget required in achieving that level. At this point, you can also decide about the armed security guard or unarmed security personnel, whether he will be in uniform or in plain clothes, guarding the property himself or just viewing video cameras that are part of an interactive system.
  • The last step in hiring a security guard is to do the ground checking, like interviewing the guard, background checks of the guard as well as of the company, whether the guard has acquired certain training or not and the likes. You can also hire the person directly after thoroughly checking about his backgrounds.
  • The above said steps, besides helping you in finding the perfect person for your security, would also aids in saving a great amount of your time and money.

    There are various security guard companies say, All Star Security that provide you with trained security personnel, meet your security requirements and help you remain calm, safe and secure.

    Security Guard Business - A Million Dollar Opportunity

    A security guard business can earn you huge sum of money if you are willing to give it a second thought. Everybody wants to be secure at his home, office and wherever. According to U.S Federal Bureau there were 417,122 robberies took place in U.S, almost 2,154,126 burglary incidents, and off course all these brings lot of expenditure for stakeholders and government agencies.

    Having previous experience in military, law enforcement or security department can make you a success in not time. But if you don't have that experience then you can even start this business by hiring someone with job experience from above mentioned institutions. Various training schools, and universities and other technical institutes offer training regarding starting of security guard business.

    Various states have different laws for security guard businesses. They might require some kind of certifications and licensees. You might have to invest some money in this business first but the paybacks are rewarding. You can easily earn $50,000 from medium sized security guard firm. One important tip that I want to mentioned here for starters is to observe and perform a detailed working analysis of your competitors. Especially if you are new to the business, you must get total picture in your mind including number of employees, offices, services etc. That initial workup will help you a lot in future. Using the latest technologies like web for advertisement is one the edge you might have over your competitors. Advertisements in newspapers, magazines or house to house drops of company's brochures can make you visible in the community and building of customers.

    Use Airlines Safety KPI to Improve Security Protocols

    As a response to the tragedy which is now notoriously known as the "9/11 attacks", the United States Department of Transportation and the U.S. Federal Aviation Administration had to immediately implement changes in air travel regulations to tighten the security of both airports and aircrafts. In fact, many airlines had to decrease the number of their daily flights in compliance with the new regulations. Since then, various changes have been made to make aviation standards tougher. These had been a cause of concern for all companies belonging to the airline industry. Airlines safety KPI or key performance indicators are often used by these companies to determine if their security protocols are at par with standards.

    Generally, airline companies provide air transport services for transportation of items or passengers. Some of these companies own their aircrafts while others just lease them. Services by airlines are categorized as intracontinental, intercontinental, or domestic, depending on the type of operation that they do. Just like airports, airlines are also mandated to observe security measures or procedures so as to provide protection for passengers when they are aboard aircrafts. The concept of "airline security" particularly refers to all security procedures and infrastructure that are used to prevent security problems in aircraft. This concept is somewhat related to the concept of "airport security." The primary difference between both is that the latter is more concerned about security protocols observed in airports.

    Even before the 9/11 attacks, airline security had already been a major issue in the aviation industry due to the number of hijack situations that had occurred through the years. Another airline security problem is the probability that a passenger or an airline crew may take suicidal actions while on air. In response to these threats, airlines have made it a priority to train their employees on how to handle hijack scenarios and other life-threatening situations. After 9/11, the United States Congress had enacted laws in an effort to boost airline security. One of the more controversial of which is the law that allows aircraft pilots to carry handguns for their personal safety. After all, an attempt on the life of a pilot while an aircraft is on air is synonymous to an attempt on the lives of all aircraft passengers. Moreover, $250 million has been allocated by Congress to make cockpit doors of commercial aircrafts more secure.

    The airline industry is one of the most customer-sensitive industries in the world. Also, the profitability of airline companies may be drastically affected by external factors that they do not have control of like weather disturbances. Keeping airline security protocols at par with set standards is also a major concern for these companies because money would have to be spent to accomplish them. It is for this reason that they regularly evaluate implemented safety measures to ensure that these are effective and not just a waste of financial resources. For evaluation purposes, several airlines use predetermined airlines safety KPI to indicate efficiency or inefficiency of assessed security protocols.

    ADT Home Security - The Best in the Security Business

    Home security is fast becoming more of a concern than ever before, and there is no better provider of security services than ADT. ADT enjoys the most respected name in the business and has been in the security business for more than 130 years. Subscribers across the United States - homes and businesses totaling more than 5 million - enjoy continuous 24-hour security protection against burglaries and break-ins, fire and smoke detection, carbon monoxide level detection and medical emergency. ADT Security Service recognizes personal safety as well as safety of house and property.

    Modern advances in technology have enabled ADT to diversify services to include these additional services for the overall protection of the home and family. ADT offers basic protection for as little as $32.99 per month with additional protection provided by custom systems. Basic equipment includes a Master control panel, a keychain remote, 3 window/door sensors, a motion detector, a built-in siren, and a yard sign with window stickers. State of the art wireless sensors, with battery-backup, are installed inside the home and around the periphery by professional licensed technicians. These personnel are knowledgeable and will provide answers to any questions and offer suggestions for additional coverage. Having a Home Alarm System monitored by ADT is like having live-in security guards at your home. When activated, electronic signals are immediately transmitted to one of five Command Monitoring Centers located across the United States.

    Strategic location of Monitoring Centers is necessary to assure person-to-person contact during an emergency situation. When signals are received, the Command Center verifies the emergency and immediately contacts local authorities for prompt assistance. High tech sensors have the capability of distinguishing between animal and body heat and can even detect an intruder before they are on the property. Each alarm system has the ability (Panic Buttons) to summon police, paramedics, or fire personnel for in-home situations with notification abilities when activated at a distance of 100 feet away from the Master control panel either indoors or outdoors. This feature is independent of the overall protection provided by ADT - the quick-arm feature "Stay" provides coverage while in the home and "Away" provides coverage while away from the home. ADT Security reinforces their network with powerful equipment, additional trained professionals, and backup computers in the vent of power interruptions or other catastrophic emergencies.

    Rest assured all is well at your residence with an ADT Monitored Home Security System. Not only does ADT provide the best in protection, a security system also offers a savings of up to 20 percent in home-owners insurance premiums. Property values also increase in homes equipped with home security equipment. At Alarm One we are always willing to offer assistance regarding the simplicity or complexity of equipment and other invaluable optional features. For as little as one ordinarily spends each month for coffee and other incidentals, one's family and prized possessions can be adequately protected from crime and accidental tragedies. This is the end of your search for the top alarm system. Start today. Don't delay a decision to go with ADT Security - it is better to be safe than sorry.

    $99.00 Customer Installation Charge. 36-Month Monitoring Agreement required at $32.99 per month ($1,187.64). Form of payment must be by credit card or electronic charge to your checking or savings account. Offer applies to homeowners only. Local permit fees may be required. Satisfactory credit history required. Certain restrictions may apply. Offer only valid for new customers. Cannot be combined with any other offer. Alarm One is an Authorized ADT Dealer.

    Badge Reels Speed Up Security Processes

    I guess you are wondering what a badge reel is. Well, basically it is a retractable identification card holder that retracts up into a small device until you need to pull it out. This device can be attached to your clothes, your pocket or onto your belt. The device in typically made of plastic or metal, depending on your use for it. Either way they can be stylish and custom designed to meet your individual expectations. The identification card is attached to the end of a nylon cord. The nylon cord is retractable. A metal spring controls the release and the retraction of the cord. Actually it is convenient and very easy to use. All you have to do is give your identification card a tug and out it comes. It will stretch up to 30 inches to give you room to swipe it or show it for security purposes. When you are done with it, just let it go and it will reel back in.

    The badge reel really goes a long way in speeding up the security process. Some companies are faced with long lines in order to ensure security checks are made. This can be a slow process if employees have to dig in their pockets, wallets, pocketbooks or brief cases. If you are utilizing the reels, you can simply pull out your card, show it and allow it to reel back in. These holders can be very effective in moving these long lines through the process. The whole idea is to ensure security but get the employees into a position where they have more time to be productive. Production is time. Time is money. The badge reel keeps your identification card where you can get to it fast but at the same time keeps it out of your way so you can be more productive and the card will not be in your way. This is a very cost effective way to utilize an identification program.

    There are basically 2 types of badge reels. One is the economy and the other is the heavy duty. The economy badge reel is very popular. It is light- weight and is used almost anywhere. Although light weight these devices are still quite durable. The economy offers very many designs and styles to choose from. They will also come in numerous colors, shapes and sizes. The heavy -duty badge reel is used in climates that tend to be a little more- harsh on these types of devices. These areas would be in construction areas or areas that require you to be very physical. These heavy- duty badge reels are more durable and can pretty much stand up to any tough environment. The heavy- duty badge reels are more limited in colors but they are built for durability not for color.

    Security is an issue that all of us can relate too. Measures have to be taken to ensure that work areas are safe. At the same time, productivity is vital for businesses to prosper. When you have an option like a badge reel, it allows you to move the security lines through and utilize the time where it is more productive. Badge reels do offer benefits.

    How to Develop an Effective Security Strategy to Play in the Public Cloud

    Look all around and you can easily see that there is no shortage of press regarding the promises of cloud computing. Cloud evangelists have touted cloud computing as the next big thing, a game changer - a disruptive technology that will spark innovation and revolutionize the way

    Businesses acquire and deliver IT services. The staggering volume of these sales pitches is to be expected, considering that cloud computing is at or near the peak of its hype cycle, but as with any new technology or model, reality will eventually set in and the public relations blitz will fade. As people continue to define cloud computing and debate its pros and cons, one thing is certain - one of the biggest obstacles to widespread cloud computing adoption will be security.

    This article will deal with the security approach for the public cloud as opposed to a private, hybrid, or community cloud. The public cloud, as defined by the National Institute of Standards and Technology (NIST), is cloud infrastructure that is made available to the general public or a large industry group and is owned by an organization selling cloud services. An example of a public cloud implementation would be an application that is hosted in Amazon EC2. Anyone with a simple credit card would be able to deploy a software application in this type of environment.

    Cloud Computing Styles

    There are three major styles of cloud computing: Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and Software as a Service (SaaS). IaaS is delivery of the computing infrastructure as a fully outsourced service versus an in-house, capital investment-sourced model. The consumer rents processing, storage, networking components, etc. With PaaS, consumers are given everything they need to develop, test, and deploy applications to the cloud. Finally, SaaS provides the consumer with the capability to use a cloud provider's applications running on a cloud infrastructure. The software application is accessed through a thin client interface such as a standard web browser. While many of the recommendations presented are applicable across all three cloud styles, the security approach described in this article is most applicable to IaaS.

    Benefits of the Cloud

    Before we dive into the security approach for the public cloud, let's briefly examine the potential benefits. Once you cut through all the hype, a closer look at the benefits of moving to the cloud reveals a strong business case. The cloud offers a pay-as-you-go model that is highly reliable and scalable, and gives you tremendous flexibility and agility to boot. The McKinsey study, "Clearing the Air on Cloud Computing," states that the average server utilization in a data center is 10 percent. Anyone who has ever run a data center knows how enormously difficult it is to achieve high reliability, efficiency, and scalability.

    In the cloud, enterprises can greatly reduce their capital costs and no longer have to worry about allocating time and resources to maintaining infrastructure, and patching servers and software. As a result, IT personnel can work more efficiently which in turn, can breed more innovation and help enterprises enter new markets. In the cloud, applications are accessible anywhere and at any time so employees now have more mobility. The cloud provides nearly infinite computing power and storage to enterprises and users at a mere fraction of what it would cost to actually purchase and maintain these resources. This is a huge advantage for technology startups that have limited capital. The case for moving to the cloud becomes even stronger when you consider how the troubled economy is putting pressure on businesses to cut costs.

    Although surveys differ on what percentage of companies will adopt cloud computing in the next 12-24 months, enterprises are already taking cloud computing seriously. In fact, according to a recent Forrester study, one out of four large companies plans to use a cloud provider soon, or has already employed one. Furthermore, Intel predicts that by 2012, an estimated 20 to 25 percent of its server chips will be dedicated toward cloud computing data centers.

    Cloud Computing in the Private and Public Sectors

    Anyone who has ever logged onto Facebook, Twitter, or Gmail or purchased an item from has either knowingly or unknowingly used a cloud-based application. There are numerous other examples of cloud computing implementations in the private sector, but it is also important to note that the public sector does not trail far behind.

    Vivek Kundra, the federal CIO, is a big supporter of cloud computing. Under Kundra's leadership, the federal government has moved quickly on major cloud computing initiatives such as the General Services Administration (GSA) Storefront, an online store that will soon allow government agencies to easily procure cloud computing services. NIST has already released a working definition of cloud computing and is currently developing a Special Publication on cloud computing security.

    In the defense sector, the Defense Information Systems Agency (DISA) has led the way with private cloud implementations such as Rapid Access Computing Environment (RACE) and RACE gives DISA customers the ability to rent a basic computing environment. Customers purchase an environment on a monthly basis so the costs and risks of acquiring and sustaining a computing environment are significantly reduced. is essentially a mirror of and allows developers to store and manage code for open source software projects.

    Cloud Computing Security Risks

    If the benefits are so clear, why isn't everyone adopting cloud computing right now? Research and polling indicate that the main obstacle is security. It probably comes as no surprise that the vast majority of surveys reveal security to be the number one concern of IT executives and CIOs who are considering cloud computing. Security within the cloud has received substantial press coverage, including publication of the Gartner top seven security risks associated with cloud computing, in a report entitled, "Assessing the Security Risks of Cloud Computing."

    Earlier this year, a flaw in Google Docs led to the inadvertent sharing of some users' private documents with other users on the Internet without the owners' permission. There have been other highly publicized breaches and future incidents are inevitable.

    Does this mean that the security risks of cloud computing outweigh its potential benefits?

    Absolutely not, but customers must perform due diligence and practice due care. In addition to selecting a vendor that can comply with organizational security requirements, customers need to carefully plan and develop a defense-in-depth strategy that mitigates the security risks of cloud computing and addresses all layers of the cloud architecture.

    Cloud Computing Security Approach

    Given the highly distributed and federated nature of the cloud computing model and the constant threat of new attacks, the network-based perimeter defense strategy is clearly no longer adequate or relevant. Customers will now have to protect all the layers of the cloud architecture. To ensure the confidentiality, integrity, and availability of customer data, the security strategy for the cloud must address the following:

    • Physical and environmental security
    • Hypervisor security
    • Operating system security
    • The web tier
    • The application tier
    • The database tier
    • Network security
    • Auditing

    The design of this approach is best accomplished through the use of defense-in-depth principles, but the traditional defense-in-depth approach will have to be expanded beyond on-premise security controls to distributed and federated ones that are agile enough to be implemented in many different types of cloud architectures.

    Physical and Environmental Security

    The first line of defense in an effective cloud security strategy is physical and environmental security. Data stored in the cloud can be just as secure, if not more, than data stored in customer data centers as reputable and well-established cloud providers will typically have greater dedicated resources and security solutions at their disposal than any single enterprise. Security mechanisms, ranging from robust authentication and access controls to disaster recovery, and their associated costs are distributed across multiple enterprises, resulting in capabilities that are usually too expensive to employ or manage for many enterprises.

    Cloud providers also have the advantage of possessing many years of experience in designing and operating world class, large-scale data centers and because they have to win and maintain the confidence of their customers to maintain their business, they are highly motivated to avoid a security breach. However, none of this implies that enterprises should blindly accept any cloud provider's claims.

    In addition to addressing personnel security issues, enterprises need to perform due diligence by looking for certifications and accreditations such as WebTrust/SysTrust, Statement on Accounting Standard 70 (SAS 70) and International Organization for Standardization (ISO), and verifying compliance with Sarbanes-Oxley (SOX), Federal Information Security Management Act (FISMA), Health Insurance Portability and Accountability Act (HIPAA), and the Payment Card Industry Data Security Standard (PCI DSS).

    If you think that these certifications do not matter, think again. According to Verizon's "2009 Data Breach Investigations Report," 81 percent of the researched companies were not PCI compliant prior to being breached.

    Hypervisor Security

    When choosing a cloud provider, it is important to consider hypervisor security. In a public cloud, the customer is renting servers and the computing tasks are now being executed within the cloud provider's infrastructure. These virtual servers (or virtual machines) are actually guest instances running on a cloud provider's hypervisors. The hypervisor (also known as a virtual machine monitor) is software that controls the guest instances running on it. Anyone who exploits the hypervisor has all the proverbial keys to the kingdom and can modify or delete the customer data residing on the guest instances.

    Customers will not have much control over the types of hypervisors their vendors will use, but it is important that they understand what security mechanisms and features are in place to secure the hypervisor layer. Proper implementation is crucial to hypervisor security as misconfiguration is one of the biggest security risks. Enterprises should understand hypervisor best practices and verify that cloud providers are incorporating them into their hypervisor solutions.

    Operating System Security

    In a virtualized environment, each operating system installed on an individual virtual machine (VM) needs to be hardened. Good operating system security boils down to three sets of practices:

    • Server hardening
    • Patch management
    • Access control

    Well-known hardening guides such as the DISA Security Technical Implementation Guides (STIGs) and Center for Internet Security (CIS) benchmarks can be used to effectively lock down operating system images.

    By installing anti-virus software, and hardening and patching servers, the administrator protects instances against malware, keeps operating system patches current, removes all unused and unnecessary services, and ensures that only trusted parties may establish a connection to the operating system. Once an operating system image has been properly configured and hardened, the administrator can then develop a minimum security baseline and provision new, secure virtual machine images on demand. Fortunately, there are tools that can automatically assess and lock down systems.

    Web Security

    The defense-in-depth strategy must also secure the web tier. Administrators must prevent unauthorized users from gaining access to web resources. The first step is to protect web resources. If an unauthenticated user attempts to gain access to a protected web resource, the web container will automatically try to authenticate the user. Cloud customers should implement client certificate authentication mechanisms such as HTTPS for web resources.

    Administrators can apply a wide range of best practices to secure web servers. A wise approach is to organize the safeguards you would like to implement and the settings that need to be configured into categories. Categories allow you to systematically walk through the hardening process using a checklist so that administrators can focus on individual categories and understand all the specific steps that are required to apply a particular countermeasure.

    Most web server best practice guides incorporate the following:

    • Patches and updates
    • The lockdown of unnecessary ports
    • Protocols, and services
    • Account management
    • The proper securing of files and directories
    • The removal of all unnecessary file shares
    • Auditing and logging
    • The application of security policy settings
    • Application Security

    Web applications are vulnerable to many different kinds of attacks (e.g., network eavesdropping, unauthorized access, and malware). To prevent eavesdropping, administrators can utilize strong authentication mechanisms (e.g., SSL with digital certificates) and secure communication channels (encrypting all traffic between the client, the application, and the database server).

    Unauthorized access can be prevented by implementing firewall policies that block all traffic except authorized communication ports, disabling all unused services, limiting and periodically reviewing user membership to predefined administrative groups, restricting user access to administrative accounts created during product installation, practicing the principle of least privilege when granting permissions to new administration groups or roles, and restricting directory and file access. To mitigate the risks posed by malware, administrators should promptly apply the latest software patches, disable unused functionality, and run processes with least privileged accounts to reduce the scope of damage in the event of a compromise.

    Of course, the best way to protect the application tier is to design and build secure web applications. Until recently, organizations merely talked about developing secure web applications, but the steady rise in the number and sophistication of cyber attacks over the years has forced IT professionals to move beyond mere talk. Fortunately, some real progress is being made. For example, (ISC)2 introduced a new certification last year called the Certified Secure Software Lifecycle Professional (CSSLP).

    The CSSLP certification is designed to help developers understand government standards and best practices for secure software development so that security is considered and implemented throughout the entire software lifecycle. More and more security professionals are leveraging tools such as web application scanners to detect vulnerabilities and weak configuration settings. Most of the more established automated security tools offer a selection of security engines and vulnerability tests ranging from the OWASP Top 10 and ISO 27002 to HIPAA and SOX. Users can select modules or let automatic crawlers map a site's tree structure, and apply all of the selected policies' attacks from thousands of security checks.

    Data Security

    One of the biggest cloud computing concerns is data confidentiality. Data stored in the cloud has different privacy implications than data stored in an in-house data center. These are some questions that must be considered before storing data in the cloud:

    • What is the provider's privacy policy?
    • What are the terms of service?
    • Who owns the data? Who has access to the data?
    • How does the provider deal with subpoenas for customer data?
    • How many copies of the customer's data are kept and are they stored in different locations?
    • What are the provider's data and media sanitization methods?
    • When data is removed from the cloud, does the provider retain rights to customer information?
    • How is data isolated and separated from other customers' data?
    • Where is the data processed?
    • How does the provider protect customer data?

    Many of the data confidentiality obstacles can be overcome by utilizing existing technologies and solutions. While it is important to encrypt network traffic, it is just as important to encrypt data at rest. It is wise to assume that all data in the cloud can be compromised. This means that network traffic, storage, and file systems must all be encrypted. Some other best practices for database security include using roles to simplify security administration, encapsulating privileges into stored procedures, using row-level access control to enforce security policies at a row level of granularity, and building web applications so that the application users are the database users.

    Network Security

    A network-based perimeter defense alone is not effective for the cloud, but network security is still a vital piece of the defense-in-depth strategy. Most cloud providers utilize VLANs to provide traffic isolation channels and will offer some level of protection against the most common types of external attacks such as distributed denial of service, man-in-the-middle attacks, IP spoofing, port scanning, and packet sniffing, but it is the enterprise's responsibility to implement additional layers of security.

    Virtualization brings with it a host of new threat vectors that cannot be secured with traditional security tools and methods. An owner of one VM instance may launch attacks against adjacent VMs or hackers may try to install a rogue hypervisor that can take complete control of a server. To prevent these types of attacks, enterprises need to deploy virtual firewalls and virtual IDS/IPS solutions.

    These security tools are designed to protect each VM instance and can even secure live migrations of VM instances. Some VM security solutions offer protection against SQL injection attacks, cross-site scripting, and other web application vulnerabilities and can monitor unauthorized or unexpected changes to operating system files and application files.

    Final Thoughts

    Utilizing cloud computing brings with it many advantages that can improve application deployment, scalability, and flexibility while leveraging cost savings. While there are multiple concerns, security in the cloud does not present radically new challenges. With cloud computing, we have the convergence of virtualization, SOA, and distributed computing - concepts that have been around for some time. This does not mean that every application should be deployed to the public cloud. Cloud computing standards and guidelines need more time to mature. For now, more security-sensitive applications should probably remain in-house or move to a private cloud, but enterprises that are considering appropriate applications for the public cloud should know that they can develop an effective security strategy with the right blend of technology and processes that takes into account all layers of the cloud architecture.


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    • Campbell, Kelly Martin (1996). "Computer: A History of the Information Machine", Basic Books.

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