Ten tips to help conversions

Website Design - Ten Tips to Help Conversions

The web is perfect for a business to build its presence and increase sale conversions. A business website or e-commerce website expands a business' customer outreach and strengthens the brand. However, the design of the website is crucial to its success. Website design incorporates effective and keyword rich content, an appealing layout reflecting the business image, attractive colors and easy navigability.

Some of the elements necessary to effective website design are described below.

1) Landing page

The landing page could be the home page of the website or any other page the user is directed to as a result of clicking on an internet advertisement or link. The content on this page is the opener that gives potential customers a glimpse of what the website offers.

2) Grabbing headlines

Each page of the website should have a headline that is unique and compelling. It should be worded such that customers feel inclined to explore the page further.

3) Attractive design

The design of the website should be attractive. A good looking website welcomes a customer to browse and explore its options. The longer the customer stays on the website; higher are the chances of her finalizing a sale.

4) Effective copywriting

The text of the website should not only be rich in keywords to attract traffic but also well written. Language and style engage customers' interest. The language should be positive, emphatic and most of all simple. A website is not the place for esoteric or oversimplified text. The aim is to be understood by customers.

5) Clear subheadings

Subheadings in pages highlight the points being made. They should follow the headline logically and spaced across the page. Subheadings give readers a gist of the content without going into details.

6) High readability and navigational ease

The copy of the website should be readable and clear. The design should be well-structured and easily navigable. Finalizing a sale should never be more than a click away from wherever the customer is on the website.

7) Highlight items on sale

Products and services that are being promoted or sold should be easily accessible. Customers should be able to reach products quickly, browse options and place orders without too much searching.

8) Encourage repeat visits and recommendations

Effective website copy and design combine to make a website standout from its competition. Satisfied customers spread word about your website - a place worth spending money. They talk to their associates, friends and social networks and build your website's reputation. You not only win repeat visits from existing customers but acquire new ones every day.

9) Make your claims credible

Websites look more credible with references and testimonials. Designers use images, text, videos and cartoons to underline the worthiness of the website and make claims believable. These complements also work to stick in the minds of customers.

10) Talk to the customer

Since you want to sell your products and services to the customers, you naturally want to present your business in good light. However, the website should be tuned to the customer's needs. Text, images, videos and offers should talk to the customer directly about how the products serve their needs. Self-interest should never overcome service to customers.

All elements of a website harmonize to give the perfect experience to customers. Happy customers are sure to visit again and spread word about your website. Your brand gains awareness and your bottom lines expand.

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