This book is Narrative and descriptive as it give's a step by step account of how Andrew Mawson built a dissected rundown housing estate in east end of London to a community which is expected to benefits from the host of the 2012 Olympic and Paralympics. This book was born out of the passion and experience to identify and solve social problems, which could affect generations, also to challenge policy maker, politician, and encourage other social entrepreneur (charity organization).
Mawson's began with a story of when he arrived London's East End in 1984 to pastor a run-down United Reformed Church. He finds some members, whose age was above seventy who were faithful and dedicated. he realise that rather being a than pastor he has several alternative either write a thesis on inner-city poverty which no one would read or stay in bed every morning and become unhappy or to get out into the community and discover any opportunities out there. But he decide to explore the community which eventually open him up to some ideas which then pursue with the help of other to be a reality. Among which is the establishment of the first fully-integrated health centre in the UK, a three-acre park, sheltered housing, support and care in one fully unified unit and the generation of hundreds of new jobs and considerable wealth for the community. This made Mawson a social entrepreneur and as he proved the value of the social enterprise model to get some very big things at that thing done.
This book made use of empirical analysis rather than conceptual analysis when compared to other books on social enterprise, no theories but little guidelines toward the end of the book. His twenty years of experience and being actively involved and achieving social goals account for his mastery in the concept of social enterprise. What made the difference in this book amongst others is the difference Mawson draw between the 'social enterprise' approach to delivering services and the more traditional methods preferred by central and local government. The integrated health centre come into view from a painful encounter the Mawson had with the authorities 'responsible' for the care of a member of his congregation, dying of cancer a single mother in her thirties. Due to what had heard from the Gp,s that necessitated a plan which he eventually carried out through the help of the state.
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Mawson was of the opinion that the weakness in our present structures for providing services is that the people responsible for designing them have no experience of the, of making things work 'on the ground'. Instead of showing their worth by making a success of one project, they design magnificent schemes based purely on theory which then fail to achieve the purpose for it been created. Social enterprise, on the other hand, exploits the experience of business and applies it to the realm of service delivery. 'Learn by doing' is Mawson's chant, and hispassionate appeal is that if government really wants to bring about change it should support those who have done that learning and proved their success not those with no experience who promise instant results but will deliver little.
Mawson, saw social enterprise is a new form of democracy in that it involves empowering people than voting or engaging with their 'elected representatives'. This is noted as mawson if only we truly believe in the capacity of individuals and empower them to make things happen, then leave them alone to get on with doing it rather than prescribing how it should be done.
In disadvantaged neighbourhoods, it enables people to move beyond being passive recipients of welfare to generating wealth for themselves and their communities. It also gives people new horizons, a new sense of the possible: as Mawson encapsulates it, if you ask someone who has only ever used a mangle what they would most like they will say 'a super-mangle'; the point is to show them the spin dryer!
Mawson's story is challenging for those who think equality of opportunity still matters, or that socialism, rid of its connotations with Eastern Europe, is not a spent force. It is also unsettling for those who want to 'make poverty history' without envisaging a role for business in the process. But it's also deeply inspirational, a book that really can change the way we think - and, more importantly, act.
This book shows the importance of building a relationship and understanding an area and the people in live there over many years, it was interesting to note that very little idea maswon had which one might think will not make effect in the community had the greatest effect, he also stress the importance of staying connected. It was a sources
In conclusion this book is an inspiration it illustrates that anything is possible only if we are ready and committed to it. I will recommend this book for everyone who desires to start a social enterprise, has it has impart my life and views on social enterprise and entrepreneur.