Dainik Bhaskar Corp Ltd.

Company Information:

Dainik Bhaskar Corp Ltd. is present in 8 states in Hindi Market and 1 Union Territory. Besides we are also present in 2states in Gujarati languagein Gujarat and Maharashtra. This is the only Newspaper Group which has presence in 10 states and 1 Union territory, in 3 different languages namely Hindi, Gujarati and English. It is one of the leading print media companies in India, publishing 7 newspapers, 48 newspaper editions and 128 sub-editions in three languages (Hindi, Gujarati and English) in 11 states in India. Its flagship newspapers,Dainik Bhaskar, (in Hindi),Divya Bhaskar and Saurashtra Samachar,(In Gujarati), have a combined average daily readership of 15.5 million readers, making us one of the most widely read newspaper groups in India with presence in Madhya Pradesh, Chattisgarh, Rajasthan, Haryana, Punjab, Chandigarh, Himachal Pradesh, Uttrakhand, Delhi, Gujarat and Maharashtra. Their other newspapers are Business Bhaskar, DB Gold and DB Star and, on a franchisee basis, DNA (in Gujarat and Rajasthan). Due to its unique launch ability, it became no.1 from the date of our Launch in almost all places, out placing the decades old local newspaper of that place.

The Rs 2200 crore Bhaskar Group is a leading news services group in India with a strong presence in the Media Industry, Entertainment, Printing, Textiles, Fast Moving Consumer Goods, Oils, Solvents and Internet Services. Its Media business includes ownership of Print Media,Radio Stationsand TV channels. Its current national editor is Shravan Garg. My FM has already launched in Jaipur Chandigarh and Jalandhar and will soon be available in a total of 17 cities, It would be the 4th largest FM station network of the country.

It was started in year 1958 from Bhopal, the capital city ofMadhya Pradesh. Dainik Bhaskar has 42 editions in 10 states - Delhi, Madhya Pradesh, Rajasthan, Chattisgarh, Himachal Pradesh, Punjab, Haryana, Chandigarh, Uttar Pradesh, Maharashtra and Gujarat.

In Gujarat, Bhaskar Group publishes Divya Bhaskar, a Gujarati daily launched in 2003. This launch is a case study in IIM Ahmedabad and the door-to-door-twin-contact launch program has been recognized as an Orbit shifting innovation. It has won Business Process Innovation award by Marico Foundation.

Divya Bhaskar is the largest circulated daily of Gujarat as per ABC ( audit Beauro of circulation ) and has the maximum edition by any newspaper in Gujarat. It is published from Ahmedabad, Baroda, Surat, Rajkot,Jamnagar, Mehsana, Bhavnagar ( Saurashtra Samachatr ).

The company launched English newspaper DNA in Mumbai in 2004 in partnership with the Zee Group. DNA is today published from Mumbai, Bangalore, Pune, Ahmedabad and Jaipur. DNA is the second largest broadsheet newspaper of Mumbai, as per Indian Readership survey.

Profile Offered:

Dainik Bhaskar is coming first time in MDI. So profile information is not available. But there exists 3 operation profiles in print media. Those are:

Active Media Operations Profile: The Active Media Ops Profile is a profile which dictates that attempts will be made to stimulate media/public interest about an issue or activity for the purpose of informing the public. Interest is stimulated, for example, by press advisories, news releases, personal contacts, press conferences or other forms of public presentation.

Semi-Active Media Operations Profile: The Semi-Active Media Ops Profile is a profile which seeks to inform the media/public without intending to expand or intensify media/public interest. The aim is to prevent uninformed speculation by voluntarily providing factual information about military units or activities which the commander believes are of legitimate interest to the media and public. A semi-active approach usually entails a news release, media advisory statement or interview to provide basic information. Media Ops staffs must then be prepared to respond to possible subsequent queries, but to guard against pursuing an overt or proactive Media Ops approach.

Passive Media Operations Profile: The Passive Media Operations Profile is a profile which dictates that no attempts will be made to generate media/public interest about an issue or activity. Even when a passive profile is in effect, staff must still be prepared to respond to media queries about the issue or activity and to make brief statements to avoid confusion, speculation, misunderstanding or rumours that may prevail if media queries go unanswered.

The Media Ops profile will be determined by the overall profile HMG wishes to adopt and informed by the level of media interest in the situation and the 'profile' HMG wishes to adopt. For example, an operation predominantly involving Special Forces will necessitate a different profile from one involving humanitarian disaster relief activities. PJHQ practice is to use either Active or Passive profiles.

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