The shopping online

The year 2010, almost two decades after the internet has been found and almost three decades after the smart computer started appearing. Around 50%-65% of people in New Zealand are computer lateral. This is considered to be a high percentage compared to countries like Mozambique and Kenya where only 5% to 12% of the people there can use the computer. But very average compared to a country like Canada where more than 90% of people living there can and do use the computer almost on daily basis. They use it to apply for about everything they need from government help with accommodation all the way to buying spaceship parts from the USA (United States of America) and Russia.

So shopping online seems to be the new theme. People in New Zealand are even buying their groceries online and getting them delivered to their door steps which I have tried sometime in the past and it was very convenient. And i guess since that we are using the internet for almost all our needs, why not use it to shop where you can view what they have in China in some mall or company in the comfort of your home behind your own desk.

But is shopping online as convenient as it sounds like or might there be more to it?

In this article here I will be discussing shopping online in most of its aspects and ways, advantages and disadvantages.

Magazines, internet, books, encyclopedias, internet and journals can all be used to get information for the research. I used mainly books, internet and an encyclopedia for my research topic of shopping online. Shopping online was a common topic on the internet as many websites try to promote it so that people would shop from them


At least two out of five people have used the internet to buy something online. That is a very high percentage. But some of us choose to trust anyone and everyone whenever they shop online which is an absolute mistake.

Over 35% of the 2 people shopping online have fallen for at least one internet scam. It is probably due to the fact that they trust any company with a glowing website but doesn't even exist.

Some of the cases is a case of a friend of mine who smokes and once while surfing the net, he found this product that works on whitening teeth from smoking. He opened the link to get to this flashy website that has special offers glowing all over the page saying how cheap their products are and how easy you can get them. The man clicks on the countries list where the products are available and lucky for him New Zealand was on the list. He calls up and all they need is his credit card details and the charge for an excellent teeth whitening product is $12.99 which is an amazing offer. So he gives the lady the details and a couple of days later he gets the product and starts using it where it turned to actually be good. End of the month comes and his credit card bill comes with not only the $12.99 he agreed, but with an extra $100 dollars charged on the credit card.

He calls the company to complain and they tell him to go read the terms and condition before calling which he ignored at the start of his purchase. Where it turns out that the $100 is a joining fee and he has to stay with them for at least 12 months, buying at least one item a month and cancelation of $149.99 applies. Which was a good indication that terms and conditions should be read before you make any purchase but what most companies do is that they put the terms and conditions in a small box somewhere in the bottom of the page in very tiny letters as they are obligated to do that by law.

Another important issue that people should consider while or even before they shop online is the website they are using, as many websites are not very safe to use your credit at and some others do not guarantee seller\buyer rights. An example on a kiwi website is "Trademe". Which was sold to an Australian company early 2006 for $700,000,00 New Zealand Dollars which means that it is a successful company. What made "Trademe" successful is the idea that they care about their customer's rights and they make sure that buying and selling is as safe a possible by collecting all the necessary information about their customers like their names and contacts in case of a fraud case they will have some information to provide to the police for example.

Furthermore, many people think that using their credit card online is safe but no its not. 200,000 people get their credit cards details stolen and used by others online to buy stuff. And over $40,000,000 is the amount of many taken from these people's credit cards every year.

Another issue that faces online shoppers is the idea that you are not touching what you are buying. In other words you are paying money that you can see being taken out of your account either by credit cards, debit cards or any other method of payment but there is no guarantee that the person on the other end of the line is genuine. They could be a bunch of kids joking and they could be a massive gang of net freaks selling people things they don't even have in order to rob them from their money and give them absolutely nothing in return.

In 2008 only, 3.2 Billions U.S Dollars was the amount of money recovered from those who do scam online shoppers in the United States of America alone. And who knows how much the amount that was not recovered by the American government is. And who know how much has been stolen around the globe.

A friend of mine was trying to buy an "Iphone", but he couldn't find anything cheaper than one thousands dollars here in New Zealand so he decided to buy it from overseas and by googling the name he ended up on the famous American website "Ebay" where he thought that he could buy himself a lot of 3 "Iphone" units for under two thousand dollars which is relatively cheap compared to new Zealand. He ended up paying the person in America half the money they agreed on, which was the way the seller convenced my friend to buy the phones by and not suspect him. My friend now is one thousand dollar in debt and has not received any "Iphone".

On the other hand, shopping online has a lot of advantages as it's not just time saving but it's also fun to do. The kiwi website "Trademe" has over one million items for sale right now. Some of them are here in Auckland and some has not even been made yet.

As life is getting into fast communication and internet, people nowadays are trying to save as much time as possible on their life basics such as shopping in markets at groceries store. The internet is giving people the chance to choose what food they can eat at what restaurant any time from the day at any spot on the earth. And since that the internet in now widely used, many people would rather buy what they need while they are at working doing their jobs.

Reference List

  • February 27, 2010
  • Benson, April Lane . I Shop, Therefore I Am: Compulsive Buying & the Search for Self. Jason Aronson. July 2000
  • Palaian, Sally. Spent: Break the Buying Obsession and Discover Your True Worth. Hazelden. May 2009
  • 25 February 2010
  • Jarvenpaa, S. L., & Todd, P. A. (1997). Consumer reactions to electronic shopping on the world wide web. International Journal of Electronic Commerce, 1, 59-88.

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