This commentary will be analysing the article, "Doomed to a fatal delusion over climate change", written by Andrew Bolt and published on July 09 2008, in the Sydney Morning Herald Sun. Like any other editorial, the editor aims to persuade the audience to agree with his opinions, which is his strong disbelief in effects of Climate Change. According to Andrew Bolt, Kevin Rudd and his "Global Warming Guru", Ross Garnaut are delusional over the issue of introducing the Emissions Trading Scheme to fight Australian gas emission, "that they think is going to heat the world to hell", at the expense of economic growth due to Emissions Trading. Throughout the editorial, Andrew Bolt effectively uses writing techniques, such as statistics, emotive and hyperbole to help influence the reader to support his ideas. The editor's use of statistics can grab the reader's attention and can add weight to the argument, therefore giving a more persuasive argument. Emotive language takes its effect by creating empathy and engaging with the emotions. To emphasis on his arguments about the delusions over climate change, Andrew Bolt uses hyperbole. By using hyperbole, Andrew Bolt emphasises on how useless increasing the cost for petrol, food and energy.
Throughout the editorial, emotive language is used to engage with the reader's emotions to create empathy. An example of emotive language is used on lines 11-12, states: "But never mind the poor boy, who became too terrified even to drink. What's scarier is that people in charge of our Government seem to suffer from this "climate change delusion", too.". By linking the 2 subjects together, Andrew Bolt is able to scare the reader effectively by comparing the Government's delusional issues with "the poor boy's" issues who actually suffers Climate Change delusions. Andrew Bolt continues to express that he is 'aghast at the horrors' [line 17] when he heard Rudd's 'Global Warming Guru', Ross Garnaut announce that "Australians must pay more for petrol, food and energy or ultimately face a rising death toll . . ." [line 18-19], attempting once again to inspire a similar towards the reader. By doing so, the editor can help the reader understand his opinions emotionally and support his arguments.
Using hyperbole, Andrew Bolt is able to exaggerate the subject, manipulating the reader's thoughts to think the worst of the subject. When Andrew Bolt does consider the effects of Climate Change, he states that "The truth is Australia on its own emits less than 1.5 per cent of the world's carbon dioxide. Any savings we make will make no real difference, given that China (now the biggest emitter) and India (the fourth) are booming so fast that they alone will pump out 42 per cent of the world's greenhouse gases by 2030." [line 34-36] The hyperbole of this line is that there will be no real difference because of Australia's small contribution of gas emission. " So almost everything depends on China and India copying us. But the chances of that? A big, round zero." [line 44] Again, Andrew Bolt exaggerated the generalisation of the uselessness of 'Rudd's mad plan', covering all the possibilities and contradicting the chances of success. By ridiculing Rudd's plan, "Wow. Pay more for food or die. Is that Rudd's next campaign slogan?" [line 20], Andrew Bolt has mocked the purpose of Emission's Trading being introduced to Australia, yet it is also a factual simple worded sentence that anyone can understand.
The other technique the editor uses is statistics. By using statistics such as: "The truth is Australia on its own emits less than 1.5 per cent of the world's carbon dioxide" [line 34], it adds weight on the editor's arguments. Thereafter, Andrew Bolt states that "the 20 per cent cuts Rudd demands of Australians by 2020 would be swallowed up in just 28 days" [line 38-39] by the world's giant polluters -- China and India. Using the statistics, Andrew Bolt has came to the conclusion that introducing the Emissions Trading Scheme will be next to useless. To support his argument of the existence of Climate Change, Andrew Bolt based his statistics on India's economy, "Yes, India's surface temperature over a century had inched up by 0.4 degrees, but there had been no change in trends for large-scale droughts and floods, or rain: "The observed monsoon rainfall at the all-India level does not show any significant trend . . ."". Admitting to the increase in temperature, which obviously states that there has been no major change in the climate in the time span of a century. This helps the editor by making the reader question the effects of Climate Change, which is in favour for the editor.
The editorial chosen is important because it gives readers a chance to think about the actions taken to fight Global Warming and the information and ideas readers cannot think on their own and can share the editor's own point of view. The techniques contained in the editorial have the same purpose, which is to persuade the reader. They also all work together in order to exaggerate and emotionally share ideas for the reasons of the editor's arguments. Andrew Bolt always has definite statements which makes the reader feel like the information is trustworthy.