The external environment

Internet service is so popular these days that many customers prefer to give their telephone or TV better than Internet-connection. More and more everyday activity of the people becomes related to Internet. This is the way of communication, the entertainment, the channel of shopping, and the business opportunity and so on. Consumers have found the Internet to be a useful tool in the research and purchase of goods and services. Corporations have found that, while the Internet is challenging traditional business models, it also offers significant advantages to companies that fully embrace the medium.

There is a mountain of internet service providers in the USA. In the amount of various features the best national provider is Earthlink Company (Internet Service provider review 2010) ISPs propose to their customers basic set of services (a choice of bandwidth or data transfer space, technical support) and additional services like virus and spyware protection, firewalls, parental controls, email accounts, webpage space and more. To stay competitive, Just web company has to propose the maximum of possible basic service and some unique possibilities, for example, free trial or toll free phone support ( to learn the proposal of the biggest ISPs please go to Comparison table, app. 1)

The following statements are for guidance. Where they set out standards, these are not exclusive rules but indicate how the Company expects its staff to behave in those and similar situations


The Internet is evolving as a large for communications and commerce; it has a substantial impact on both consumers and businesses. For consumers, the advent of online shopping has brought greater convenience, while businesses have enjoyed productivity gains.

The mission of Just Web Company is to provide quality Internet services to both large and small clients.

Just Web proposes the list of basic features and some additional service that demand minimal initial expenditure. At the start Just Web will buy internet-traffic from one of largest companies - e.g. Earthlink - and provide it in the region were Earthlink is partly or fully unavailable. Besides, Just Web will provide some additional advantages. Thus, the feature of free trial could be very useful at the start-up and might help to seize the bigger market share.

In future company plans to broaden the list of services for extra pay. Just Web Company plans to respond to market needs by keeping abreast of all new technologies and updates to be first to market using its already established lines of business as a market vehicle. Just Web Company will move quickly on plans for next generation products/services.

It is important to remember that Just Web does not seek to gain any advantage through the improper use of favors or other inducements. Good judgment and moderation must be exercised to avoid misinterpretation and adverse effect on the reputation of the company or our people.

Employees are all committed to the Company's business conduct standards and violations are grounds for disciplinary action.


The office is normally open from 8:30 am until 5:00 pm Central time. Certain employees may be assigned to different work schedules and/or shifts outside of normal office hours. If an employee must be outside of the office for non-business related reasons during their normal work schedule, they should inform their manager.

Regular attendance is essential to the Company's efficient operation and is a necessary condition of employment. When employees are absent, schedules and customer commitments fall behind, and other employees must assume added workloads.

Employees are paid on the 1st and 15th of each month. Optional forms employees may wish to file are paycheck direct deposit authorization card, union or association dues card, and other deductible employee paid benefits.

All full-time employees are eligible for vacation pay.

The Company realizes that the misuse of drugs and alcohol impairs employee health and productivity. Drug and alcohol problems result in unsafe working conditions for all employees and customers. The Company is committed to maintaining a productive, safe, and healthy work environment, free of unauthorized drug and alcohol use.


The company's management philosophy is based on responsibility and mutual respect. Just Web has an environment and structure that encourages productivity and respect for customers and fellow employees. Just Web management is highly experienced and qualified. Key members of the management team, their backgrounds, and responsibilities are as follows.

Just Web is an Equal Opportunity Employer and does not permit discrimination in recruitment on the grounds of sex, race, nationality, ethnic origin, disability marital status, sexual orientation, responsibilities for dependants, age Trades Union or political activities, religious beliefs or spent offences in criminal law.

The Human Resources Function is responsible for:-

  • Ensuring distribution to all employees of the Just web policy on Equal Opportunities
  • Providing training and counseling in how to apply policy
  • Assisting managers in identifying problem areas and establishing remedial programmers
  • Reviewing employment procedures to ensure that they do not have discriminatory effects and do help to attain goals.

The Director responsible for Human Resources is particularly responsible for:

  • Maintaining and up-dating the Policy and associated procedures to meet legislative requirements and reflect 'best practice'.
  • Assuring managerial responsibility in implementing current and amended policies and procedures through advice and counseling.
  • Resolving in-Company complaints of discrimination to avoid enforcement agency intervention.
  • Negotiating all conciliation agreements with enforcement agencies following consultation with the managing director.

Senior Management is responsible for supporting policy and implementing it within their respective areas of accountability. Major responsibilities include:

  • Identifying problem areas
  • Reviewing job descriptions to ensure that they accurately reflect functional requirements. Special attention has to be paid to academic experience and competency requirements to ensure that they do not constitute inadvertent discrimination.
  • Taking action to prevent harassment of employees


Gemmy Allen stated that 'Controlling is the final link in the functional chain of management activities and brings the functions of management cycle full circle.' This allows for the performance standard within the group to be set and communicated. Control allows for ease of delegating tasks to team members and as managers may be held accountable for the performance of subordinates, they may be wise to extend timely feedback of employee accomplishments. (Allen, G., 1998).

All Internet providers oversell their modems by a certain ratio, which therefore allows providers to make a profit. As a provider grows, they can have a higher user-to-modem ratio, and if the provider is willing to accept busy signals during peak times, they can raise the ratio. For example, AOL, during its peak time had a ratio of 35:1. Currently, AOL runs a 25:1 ratio. Average ISPs run a 10:1 ratio, with some of the better providers running a 6.5:1 ratio. has decided to purchase enough wholesale ports for an operational user to modem ratio of 6:1. This, coupled with the 10% overage agreement with Just web provider will allow the company to provide a 'no busy signals' guarantee.

Department meetings are daily at Just Web . Meetings are used to review the daily schedule, prevent problems and to ascertain when problems do exist in order to address and solve those that occur as quickly and as efficiently as possible. Control is the process through which standards for performance of people and processes are set, communicated, and applied. (Allen, G., 1998). Controls are placed on Just Web employees by requiring the completion of daily responsibilities and adherence to Just Web 's SOP's and guidelines, by possibly taking disciplinary action when necessary. Managers and supervisors are given work performance evaluations that are a form of control as it connects performance assessments to rewards and corrective actions. Evaluating employees is a continual process that takes place regularly within the company. (Allen, G., 1998).

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