Dissemination process


Grant application priorities vary in their emphasis on dissemination as a necessary part of a successful proposed scope-of-work. Often, however, the results and impact of your grant efforts rest in the effectiveness of your dissemination activities. With effective dissemination, the awareness, recognition, and possible use of your grant outcomes may be greater than expected. Sound planning can help achieve this result.

Effective dissemination process to gain organization goal

Project summery: to make effective dissemination plan the initial step is to make project summery by describing the current environment or context that provide the business movement for the research.

Dissemination goals: to achieve organization goal and to make further development in the business there should be a single long term goal like., business policy, practice and event culture.

Effective planning: every project need well planning, to meet an organization goal, it is implicate to make effective planning about the further process and make planning about the project. Research and development is also a part of planning because before making any decision about the product and his demand it is very essential to make effective planning.

Co-ordination: to reach to the organization goal the next step is to maintain co-ordination among the department as well as management because co-ordination make work easy and help to solve the problem. Co-ordination is one kind of group work, and group work has always remained effective to solve any kind of organization problem.

Destination Statement: In order to make rational decisions about organizational activity and not least set targets for those activities, an enterprise should develop a clear idea about what the organization is trying to achieve (Senge 1990, Kotter 1995). A destination statement describes, ideally in some detail, what the organization is likely to look like at an agreed future date (Olve et al 1999 and Shulver et al 2000). In many cases this exercise builds on existing plans and documents - but is rarely in practice to find a pre-existing document that offers the necessary clarity and certainty to fully serve this purpose within an organization.

Strategic Objectives: The destination statement offers a clear and shared picture of an organization at some point in the future, but it does not provide a suitable focus for management attention between now and then. What needs to be done and achieved in the medium term for the organization to "reach" its destination on time is agreed upon in the form of objectives or priorities. By representing the selected objectives on a "strategic linkage model", the design team is encouraged to apply "systems thinking" (Senge 1990; Senge et al. 1999) to identify cause-and-effect relationships between the selected objectives i.e. what do we need to do to achieve the results we expect. This approach also helps ensure the objectives chosen are mutually supportive and represent the combined thinking of the team's high-level perception of the business model.

Strategic Linkage Model and Perspectives: The chosen strategic objectives are spread across four zones or 'perspectives'. The lower two perspectives contain objectives relating to the most important activities in terms of business processes, cycle time,. productive, etc. (Internal Processes) and what needs to happen for these processes to be sustained and further developed in terms of people, product and process development (Learning & Growth). The two top perspectives house objectives relating to the desired results of the activities undertaken, i.e., how we wish external stakeholders (e.g. the general public, partner agencies and organizations to perceive us (External Relations) and how this will ultimately translate into financial results and economic value (Financial).

Measures and Initiatives: Once objectives have been agreed, measures can be identified and constructed with the intention to support management's ability to monitor the organization's progress towards achievement of its goals (Olve et al., 1999). Initiatives are special projects with a finite start and end date and are mapped to strategic objectives to give an indication of the projects or actions needed in order to realize the objectives (Niven 2002).


  • http://www.researchutilization.org/matrix/resources/dedp/#introduction
  • http://www.chsrf.ca/knowledge_transfer/pdf/dissemination_plan_e.pdf
  • http://en.wikibooks.org/wiki/Business_Intelligence/Create_and_disseminate_scorecard

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