Introduction to India

India is a country which is blended with different languages, races, religions and cultures. It is one of the oldest civilizations (around 5000 years) in the world. Here people understand each other's tradition and communicate accordingly; that makes the India's society so special.

Being very diversified in culture, India makes it bit difficult for the businessmen who come up with the intentions that they will achieve success in no time .It takes bit of time in moving on the road of success. This diversified culture is the result of geography and adapting different traditions, ideas and customs from their neighbours. India's great diversity of cultural practices, languages, customs, and traditions are examples of this unique co-mingling over the past five millennia. India is also the birth place of several religious systems such as Hinduism, Jainism, Buddhism, and Sikhism, some of which have had a great influence also in other parts of the world. From the thirteenth century onwards, following the Islamic conquests and the subsequent European colonies, the culture of India was influenced by Turkish, Persian, and Arabic and English cultures. The various religions and traditions of India that were created by these amalgamations have influenced South East Asia and some other parts of the world.

India is having 28 States and even if we take an example of one state like Mumbai, even then we can describe the Indian culture in a broad manner. Being the financial capital of India, it is home for people who have come from different states looking for job. It reflects the Indian culture to a large extent, from food to festivals and architecture to art. Here people celebrate each and every festival that are part of Indian culture like Ganesha festivals, diwali, holi, Christmas, Eid, and Moharram. So Mumbai itself shows the diversified population and culture of India. That's only 1 state, think about other 27?

Theautomobile industry inIndiais theninth largest in the worldwith an annual production of over 2.3 million units in 2008. If we talk about Indian population, we will find that 41.6% of its population is living below the new international poverty line of $1.25 (PPP) per day and they cannot even think of buying a car. The next category comes of middle class people i.e. more than 300 million and according to research done by NCAER(National Council of Applied Economic Research) only 10% of household have life insurance cover and medical insurance count is in fact far below at 1%. So with this kind of statistics, How can everyone make use of leisure assets such as car that too when country itself is the ninth largest automobile manufacturer in the world. To give this a push Ratan Tata came up with a vision of 'People's Car - Tata Nano', so that majority of Indian families can afford at least a car. No other car manufacture has come up with this kind of vision, where they have given a thought about people rather than profit.


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