Nike SWOT analysis
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Nike's Strengths
Competitive organization
Nike is a very competitive organization. Many people like sports, and also many people like to choose the famous brand name. Nike is the one which is a famous brand name of sports. Nike is the best sport cloth, it is real comfortable Nike cloth and shoes are very comfortable and fad Nike has many good sport players.
Global brand
Nike is the number one sports brand in the World. Brand management is one of the Nike's many strengths. Consumer are willing to pay more for brands that they judge to be superior in quality, style and reliability. This situations allows Nike to expand market share, command higher prices and generate more revenue than its competitors.Nike's global market share was an impressive 30.4% in 1998. While Nike's market share is still in the lead, it is expected to increase with new products. Nike's market share is expected to do especially well as a result of sponsoring the Summer Olympics in 2000 in Sydney, Australia, The 2002 World Cup in Japan and Korea. Nike also sponsor the top athletes and gained valuable coverage.
Research and Development
Nike is strong at research and development, as is evidenced by its evolving and innovative product range. Nike focuses on short- term initiatives such as successfully developing new product lines. They then manufacture wherever they can produce high quality product at the lowest possible price. Nike utilizes innovation to produce top quality athletic footwear and apparel. As a result of the research and development of its products, Nike has captured the largest market share in the athletic footwear and apparel industry and continues to be the leader of quality products.
Top management ‘s leadership
Nike's top management's leadership can be characterized by the team management approach. Top management consists of a committed group of executives all bringing together vast experience and knowledge. This style of leadership leads to relationship of trust and respect. The company culture lends a hand to the fact that top management's teamwork style has spread throughout the organization. Nike is willing to listen to others to generate ideas and does not limit the company's options to one- sided ideas and decisions.
Corporate culture
Nike has created a corporate culture rich with employee loyalty and team spirit. Employees are given an hour and a half for lunch to play sports or simply workout. Management sends weekly emails to update employees success of Nike - sponsored athletes, and often hosts spokespeople to motivate and thank its staff for contributions to the sports world. So, employees are committed and responsible for the company's goals.
