Trade Show Project Manager

The role of the Trade Show Project Manager is to plan, execute, and finalize a Trade Show according to strict deadlines and within budget of the customer. This includes acquiring resources and coordinating the efforts of team members and third-party contractors or consultants in order to deliver projects according to plan. The Trade Show Project Manager will also define the project's objectives and oversee quality control throughout its life cycle. Some of the responsibilities of a trade show project manager are to directing and manage a Trade show's development from beginning to end. Define project scope, goals and deliverables that support the trade show goals in collaboration with the sponsors wants and needs. Develop full-scale project plans and associated communications documents, Such as brochures, signs, and presentations. Be able to effectively communicate the Trade Shows expectations to team members in a timely and clear fashion. Make liaise with project sponsors on an ongoing basis to ensure they are happy with the progress and outcome of the trade show. Estimate the resources and participants needed to achieve the Trade Shows goals. Be able to draft and submit budget proposals, and recommend subsequent budget changes where necessary. Where required, negotiate with other department managers for the acquisition of required personnel from within the company to meet deadlines and goals. Know how to determine and assess need for additional staff and/or consultants and make the appropriate recruitments if necessary during project cycle. Set and continually manage project expectations with team members and Sponsors. Delegate tasks and responsibilities to appropriate personnel to accomplish each step of the trade show. Identify and resolve issues and conflicts within the Trade Show project team. Identify and manage project dependencies and critical path. Plan and schedule project timelines and milestones using appropriate tools. Track project milestones and deliverables. Develop and deliver progress reports, proposals, requirements documentation, and presentations. Determine the frequency and content of status reports from the Trade Show project team, analyze results, and troubleshoot problem areas. Proactively manage changes in project scope, identify potential crises, and devise contingency plans. Define trade show project success criteria and disseminate them to involved parties throughout trade show's project life cycle. Coach, mentor, motivate and supervise project team members and contractors, and influence them to take positive action and accountability for their assigned work. Build, develop, and grow any business relationships vital to the success of the project. Conduct project post mortems and create a recommendations report in order to identify successful and unsuccessful project elements. To be used for future trade shows. Develop best practices and tools for execution and management of a trade show.

Position requirements that a trade show product manager must have are, but not limited to University degree or college diploma in the field of product management. Have at least two years direct work experience in a Trade show management capacity, including all aspects of process development and execution. Have a strong familiarity with project management software, such as Microsoft Office Project 2010 (Microsoft, 2010) and knowledge of database and operating systems experience with Microsoft Excel. Have a solid working knowledge of current Internet technologies. Demonstrated experience in past Trade show management positions. Must be experience at working both independently and in a team-oriented, collaborative environment is essential. Applicant must be able to conform to shifting priorities, demands and timelines through analytical and problem-solving capabilities. React well to project adjustments and alterations promptly and efficiently. Be flexible during times of change. Have an ability to read communication styles of team members and contractors who come from a broad spectrum of disciplines. Be Persuasive, encouraging, and motivating. Have ability to elicit cooperation from a wide variety of sources, including upper management, clients, and other departments. Have an ability to defuse tension among project team, should it arise. Be able to bring project to successful completion through political sensitivity. Applicant needs to have Strong written and oral communication skills along with Strong interpersonal skills. Can adept at conducting research into project-related issues and products. Must be able to learn, understand, and apply new technologies. Must have a high skill of customer service making sure the customer is always happy. And have ability to effectively prioritize and execute tasks in a high-pressure environment is crucial.

Working conditions as a trade show project manager may change from trade show to trade show. What you can expect from this job is to be required to work some overtime to meet project deadlines. Sitting for extended periods of time, to complete work schedules and project timelines, to include dexterity of hands and fingers to operate a computer keyboard, mouse, and other devices and objects. You will also need to be physically able to participate in training sessions, presentations, and meetings. Also some travel may be required for the purpose of meeting with future customers and new trade show locations. As well as delivering of booths and other projects to the trade shows.

Being a trade show manager is a very rewarding position. That will take a lot of hard work and dedication. Upon completion of each trade show you will manage you will be able to look back and see how much you have accomplished. We look forward to watching you grow and become a better project manager in the time to come. Welcome to our team.


  1. Microsoft. (2010, 1 1). Microsoft Project. Retrieved 1 5, 2010, from Microsoft Project 2010:

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