Marketingcase

Marketing is all about creating and capturing customer value; so, consumers stand at the center of marketing strategies. ...

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Consumer Behaviour

Bennett (1989) indicated that consumer behaviour is a dynamic interaction process, which individuals and groups select, purchase, use or dispose products or services for satisfy their needs and desires. ...

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China And India

Considering Chinas Automobile Sector, Chinas passenger car market is expected to reach 3 million in current year. ...

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