Marketing Essays

Customer Centric Dell

Dell is a customer-centric company with Michael Dell as its Chairman and CEO. Its marketing strategy is quite simple and basic in nature. The main emphasis is on the low-cost-strategy, i.e. selling the products at lower prices by following a ‘direct business model' which removes the middlemen, i.e. dealers, distributors,...

The Selection Process Of Research

At work, I am involved in the selection process of research suppliers for the sake of annual staff surveys, benefits surveys and for mystery shopper program and analysis, I realize the services offered by the research industry has grown greatly in the past decade. So I am interested to find...

Peoples Side Of A Marketing Manager

There are a lot of expectations when it comes to managing a business and those entire burdens are turned to the affiliate marketing manager. The job of amarketingmanagerin any organization is twofold. His/her primary responsibility is to manage the entire marketing life cycle of products from strategic planning to tactical...

Video Game Console Wars

The purpose of this assignment is to analysis the case study Now Underway in Your Living Room: The Video Game Console Wars by discussing the case through a clear description of the case, stating assumptions, identifying the limitations of the information omitted from the case study and analysing issues in...

International Marketing And Globalization

In this assignment , the answers will be looked for questions which are called why are cultural factors considered by many writers on international marketing, to be the central core of marketing policy and for what does that for the inexperienced marketer, the similar but different aspect of culture creating...

The Fashion Industry

The more well-known a company is the more problems it will face. In another words, praised and blames are always come up together. As a tycoon of the fashion industry, the Burberry brand image has ever been damaged in their home country (Burberry official website), they should understand how to...

Pepsi History

Born in the Carolinas in 1898, Pepsi-Cola has a long and rich history. The drink is the invention of Caleb Bradham (left), a pharmacist and drugstore owner in New Bern, North Carolina....

Self Concept In Consumer Behaviour

With the changing business environment, the buying behaviour of the consumer is also changing; it is therefore critical for the businesses and marketers to understand the behaviour of the consumer. Solomon describes consumer behaviour as ‘it is the study of the processes that are involved when people select, make a...

Contemporary Marketing Strategy

Roger Penguino. He won the $4000 dollar gift certificate for the opening of the new Atlanta store. He is the typical IKEA customer who was willing to camp out in front of the store for seven days. The typical IKEA customer is that person either a student, young executive, or...

Impact Of Gender On Consumers Attitude

In today's marketing arena, where competition is on a rise and there is little product differentiation, celebrity endorsement is a commonly used approach for brand building activities. The star appeal is the parameter that marketers attach with a product to give it a special meaning to the consumer. This research...

Hotel Industry In Dominica

You are acting as a marketing consultant for a recently opened upmarket boutique style hotel in your city. The family that owns the hotel has considerable hospitality experience having worked for large hotel companies such as Hilton and Hyatt. However, they have little knowledge of actual marketing techniques and have...

History Of Bank Of India

INVESTMENT PRODUCTS: Bonds, Equity, Fixed Deposit, Flexible Deposit, Insurance, Mutual Fund, Stock Invest....

Marketing Evolutionary Trend

The marketing orientation evolved from earlier orientations namely:...

Research Methology

Research Methodology...

International Marketing According To Doole

According to Doole and Lowe (2001) International Marketing involves the firm in making one or more marketing mix decisions across national boundaries. At its most complex level, it involves the firm in establishing manufacturing facilities overseas and coordinating marketing strategies across the globe. This is very good approaches due to...

Marketingcase

Marketing is all about creating and capturing customer value; so, consumers stand at the center of marketing strategies. Throughout segmentation and targeting a company decides which customers it will be serving and by what means. Therefore, a firm's marketing strategy consists of the sequence of logics it plans on...

Huberry Fashions

Huberry fashions has had recent trouble with for the first time in 90 years its profits and sales declining. This is in part due to its reliance on Product orientated business plan, believing that good products sell themselves. By adopting a marketing orientated approach to its business plan, using all...

Marriott Hotel

Marriott is a four star deluxe hotel and is one of the leading hotels in the Heathrow area. Marriott is the top among other 18 hotels in Heathrow in business. As it is an airport hotel, its major clients are business guests and tourists. It is situated in near the...

Consumer Research Methods

One of important part in marketing is to understand why a customer makes a purchase. One definition of consumer behavior is "The research about individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences to satisfy their needs and the impacts...

Sainsburys Supermarkets Ltd

In this brief I will be looking at opportunities for growth in the retail sector for the company Sainsbury's. Sainsbury's Supermarkets Ltd, is the third largest chain of supermarkets in the united kingdom, it is also the longest standing major food retailing chain, having opened its first store in 1869...

Customer Insight

Customer Insight is defined as 'the ability to perceive clearly or deeply', a deep, embedded knowledge about our consumers and our markets that helps structure our thinking and decision making. Everyone involved in marketing needs this form of Insight. In a customer- focused organization it is something that almost everyone...

Uk Comparison Websites

To explore how important, website brand reputation, website interface design and information content factors are, in developing and maintaining the trust held by online consumers, when purchasing travel related products, using UK comparison websites....

Meta Market And Metamediars

Abstract: The telecommunications equipments, the office equipments, the media and the computers were part of separate and distinct industries until the 1990s, offering different services with different delivery methods. But, as the computer has become a true “information provider'', the companies operates important changes in the market views, to take...

Promotion Management On Brand Shoes

An effective communication campaign should comprise of a well thought out message strategy. What message are you trying to put across to your target audience? How will you deliver that message? Will it be through the appropriate use of branding? Logos or slogan design? The message should reinforce the benefit...

Marketing Concept

According to Kotler and Armstrong (2003), “marketing is the process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others” (Kotler & Armstrong, 2003). In today dynamic environment the success of any organization depends on how the organization satisfies consumer...

Current Issues In Marketing

Marketing has been a most prominent and important part of business for a long time now. The time people started trading, there was marketing associated. But with time, and now in the modern era of advanced technologies, the approach and mode for the same has got improvised, as now it...

Bling Rides Rentals

Bling Rides Rentals is a company that offers high end and luxury vehicles to individual customers and corporate. Our staff and vide network of offices and associates offer various luxury vehicles for rentals and leasing through UAE, the company will be based in Dubai. Highly trained staff combined with strong...

Indian Tea Industry

The tea industry in India is about 170 years old. It occupies an important place and plays a very useful part in the national economy. Robert Bruce in 1823 discovered tea plants growing wild in upper Brahmaputra Valley. India is larest producer in the world .Tea plantations in India are...

Motorola Services

Motorola is one of the world's foremost providers of wireless communications, semiconductors and sophisticated electronic systems, mechanism and services. Major equipment businesses include cellular telephone, two-way radio, paging and data communications, personal communications, automotive, defense and space electronics and computers. Motorola semiconductors power communication devices, computers and millions of other...

Hotel Pricing Decisions

1. The price a hotel charges for its services will be somewhere between one that is too low to make a profit and one that is too high to produce sufficient demand. A hotel must consider internal and external factors to find the best price between these two extremes. Using...

Evaluation Criteria

Today, the development of business is closely intertwined with the development of the online business through the development of websites which either maintain the conventional business or open a new channel for the development of business online. At the same time, the development of e-commerce websites raises a number of...

Nikes Current International Strategy

This essay will critically evaluate Nike's current international strategy and help to identify Nike's current strengths, weaknesses, opportunity and threats. This essay will also consider the political, legal and cultural issues which Nike can face while implementing any strategies in international markets. This strategy will also consider the threats of...

Data Analysis

45% of the officers have attended 6-15 training programs in the last 5 years, which is an indication of an effective training policy of the organization. However, 40% of the managers have attended only 0-5 training programs, which need to be evenly monitored by the organisation....