The company want to promote their product and want to show about the quality of the product with the efficient features in order to attract the customers. The global strategy must consider factors such as brand loyalty, product recognition, brand image and channel intermediaries. The company in his ad wants to show the customer about the quality and power of his equipment's like drill as shown in this ad.
Ensuring absolute confidence for the toughest jobsite conditions, DEWALT professional power tools are designed and continually optimized under real world conditions. DEWALT tools will measure up to the toughest standards because we get our hands dirty with you delivering proven technology and innovations that matter. We rigorously test under the most demanding conditions to deliver solutions that get the job done better. Guaranteed Tough.
- Needles are strong:- In this advertising they want to show and basically focusing upon the quality of the product and raw material which they are using as shown in this ad the needle which they use is so much strong that they even revolve the person on the other side means that this generates that how much power there products are having.
- Durability:- These drilling machines are made from very high quality raw material which ensures high durability at its user end. These drilling machines are widely finds its applications in various industrial and commercial sectors.
- Easy to drill:- The ad is showing the operation that how quickly and easily the person can drill into the wall made of cement. They were focusing upon the rotation power of their drill machine that how conveniently the person can handle the use of the machine.
- Power Load:- In this ad the company want to focus on their main strength that is there machine and the technology being used that how much power the machine is having that can easily rotate even the person on the other end .
Big Idea:- the big idea behind the whole process of this ad is showing the strength of their drill machines and even they have proved it in their ad by showing that how quickly their machine can get drilled on the wall and on the same time it can handle the weight of the another person by lifting it with the help of the drill machine.
Creative Execution:- The ad is having some little creativity by showing a humour of lifting the person and revolving it easily which is very good.
Negativity of Ad:- But one thing which they have forgotten that while using the drill the drill cant rotate on both of the side. This was basically a negative of this ad.
Tactics:- The tactics which is shown in this ad are
- Humorous:- the company want to use humour in this ad because they think that the majority of people are able to experience humour, i.e., to be amused, to laugh or smile at something funny, and thus they are considered to have a sense of humour
- Action speaks louder than words:- This idiom means that what people actually do is more important than what they say this is what the company is showing in the as that what quality machines to them only in order to generate the interest of their customers by showing the facts and features about their product. The company believe that the action can be a good remembrance in order to recall the situation.
- Less investment:- The company has played a very good strategy by selecting a simple location with the help of a still camera which even doesn't require any much financial for advertising
Appeal:- The ad can appeal to consumer homogeneity by offering lower product costs while maintaining high product quality.
- We showed our contractors appreciation (faith)
- We went where you played (easy to handle)
- We went where our customers worked (acceptability)