Caramel-filled chocolate

Advertising campaigns

One of theadvertising campaigns for Caramilk bars revolved around the question of how the centre of the confection was put into the chocolate exterior. This theme led to the production of more than 15 separate television advertisements since the candy was introduced, making the series one of the most productive advertising efforts in Canadian history.[1]One notable advertisement involvedDan Aykroydin costume from hisConeheadsMovie investigating the matter.[2]

Another ad, featuringLeonardo da Vincidrawing theMona Lisaas she eats a Caramilk has won aClio award.[2][3]


Caramilk bars are produced at one location, the company's Gladstone Chocolate Factory inToronto.[4]

Similar products

Cadbury Dairy Milk with Caramel

In theUnited Kingdom, a bar similar in premise (caramel-filled chocolate) but differing considerably in taste, shape, ingredients and packaging is sold asCadbury Dairy Milk Caramel.

Cadbury Caramello

Butterkistis theUnited Kingdom's bestselling brand ofpopcorn,[1]with around 40% of the 90 million market.[2]


In 1914, Fred Hoke and James Holcomb begin to sell popcorn machines inKentucky,United Statesunder the brand ofButter-Kist.As their business developed, vendors began buying popcorn machines and the brand began to spread.[3]In 1938 Butter-Kist machines made their way to the UK via an unknown route, developing the brand as in the United States through sales tocinemaaudiences. DuringWorld War II, the brand developed quickly, thanks to the manyUnited States Armypersonnel stationed in the UK ready for the invasion of Europe.

After WW2, Craven Keiller developed a factory inYorkto sellButterkistbranded popcorn direct to cinema chains. As many items were rationed in the UK post WW2, but the basic ingredients of Butterkist were not, the brand developed into the UK's lead selling popcorn brand. The sales of the brand then followed the development and decline in cinema audiences, so that after the boom of the 1950s and 1980s, by 1998 sales were on another downturn and Craven Keiller sold the brand toCadbury Trebor Bassett, which in 2000 merged the brand into itsMonkhill Confectionerysubsidiary and moved production toPontefract,West Yorkshire.[4]

As part of its development strategy selling off non-core brands, from April 2006Cadbury Schweppesput Monkhill into a group of non-core brands it would review putting up for sale,[5]and from June 2007 appointed investment bankersInvestecto review the sale of Monkhill Confectionery, and its best selling brand Butterkist.[6]

Butterkist, along with other Monkhill brands, was sold toTangerine Confectioneryin February 2008[7]


After being dropped by various cinema brands in the 1990s, the brand was realigned to the growing home cinema market, with a 350g family sized tub launched with a link to family cinema review 2000 in a program run by advertising agency Market Tiers 4DC,[8][9]before the brand was completely relaunched in 2005, using a heart logo to (quote) "symbolise Britain's love of the Butterkist brand."[3]

Having for many years used thechantlogo "Butterkist, Butterkist, Ra ra ra!" brand is currently marketed under acomedicslant of "Butterkist: the fun's never done..."and tying up with cartoon familyThe Simpsonsfrom mid-2006.[2]

Presently, approximately 5,000 tonnes of Butterkist are produced each year.The red Butterkist bag is sold exclusively in the UK, and is available to buy still in cinemas as well as supermarkets and independent retailers. The Butterkist range includes 35 g, 100 g and 200 g (the most popular item in the range), individual bags and a 6 x 30 g multipack. Butterkist Toffee popcorn is suitable forvegetarians(but notvegans), while Butterkist Sweet/Cinema sweet popcorn and Salted popcorn is suitable for both vegetarians and vegans

Wendy's/Arby's Group, Inc(NYSE:WEN) is aholding companyfor two majorfast foodchains,Arby'sandWendy's.

The company's principal subsidiaries,Arby's Restaurant Group, Inc. (ARG)andWendy's International, are thefranchisorsof Arby's and Wendy's restaurants, respectively. As of June 2008, the combined company has over 10,000 restaurants in both chains. There were a total of 3,719 Arby's restaurants in the system, including 1,169 Company-owned and 2,550 franchised locations. There were 6,625 Wendy's restaurants in operation in the United States and in 21 other countries and territories. Of these restaurants, 1,402 were operated by Wendy's and 5,223 by Wendy's franchisees.[3]The company is also afranchisorofT.J. Cinnamonsand the Pasta Connection and owns 243 T.J. Cinnamons outlets and 6 Pasta Connection outlets.


DWG Years

Wendy's/Arby's Group traces its history back to several predecessors, the oldest of which (Deisel-Wemmer Co., a cigar manufacturer and importer based inOhio) was founded in 1884. By January 23, 1929, Deisel-Wemmer incorporated as Deisel-Wemmer-Gilbert Corporation (DWG) when acquired by an investment group. DWG was a small outfit and just to keep up market share purchased other small cigar companies like Odin cigars in 1930 and the Bernard Schwartz Cigar Corporation in 1939. The Company on May 15, 1946, changed its name to a simple name, DWG Cigar Corporation. Another series of acquisitions started in 1948 with the Nathan Elson Company following with A. Sensenbrenner & Sons in 1955 and in 1956 Chicago Motor Club Cigar and Reading, Pennsylvania-based Yocum Brothers. With the weakening of the cigar market due to medical advisories, many smokers switched to cigarettes, which were then believed to be safer. DWG then streamlined cigar operations and began looking for other businesses that might suit DWG's wholesale and distribution strength. TheNew York Stock Exchangedislisted DWG in 1965 after an attempt at purchasing Allegheny Pepsi bottling company failed. DWG, thus free from NYSE reporting requirements, sold their remaining cigar operations or closed them in 1966. Renamed as DWG Corporation, DWG used its cash from the cigar operation sale to purchase a 12% share of the National Propane Corporation. Security Management Company, headed byVictor Posner, a major investor in DWG saw potential with the company as it was bold to sell its main operation. Posner saw it as a good takeover vehicle and became the controlling interest of DWG

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