Communication process

In this topic our aim is to taking consideration and discussing the strategies for improving performance of a team in decision making by explaining team to use appropriate models based on team mental models.

An organization is must offered for distributing, storing, and controlling variable-type communication chains in unwrap office atmosphere. An organization of the nearby innovation requires a centrally situated multi-user communication chain boundary module.

The variable Communication process is mainly discussing that, how employee or people sharing their views, and ideas. In those particular conditions you will officially need to notify and discuss with workforce.

Triumphant session and communication-sharing linking your workforce is also significant to your company achievement. Reimbursement of building your workforce feel concerned and authorize can be advanced output and concentrated staffing costs.

The total topic explains us officially permitted needs, such as individuals set out in the ICE in sequence and Consultation of Employees policy, and at the same time we will get the opportunities for interacting with your employees. It could be explains when (PEAs) pre-existing agreements may meet your needs below the ICE in sequence and Consultation of Employees policy reunion and tells us to how we can agree and put into practice an conformity with our workforce. It could be explains us the 'provision of fall back that effort when we didn't already have a pre-existing agreements PEA in rest or if our workforce be unsuccessful to have the same opinion in sequence and consultation procedure.

It will also talk about the needs for consultation and information through a council of European Works if we are part of a international organization.

It will also locate out how our organization can advantage from triumphant announcement andoutline illustrations of good exercise.

Planning's in communication Approach:

Planning's in communication approaches are considered as a growth (Development) of a communication strategy. it will be the mainly general task for change in organizational teams. When we will take the information means when we need the information regarding communication practice and the occurrence of communications, mission team tend to exchange a few words less frequently than they consideration they ought to during the project

From the fig we can conclude that communication procedure will be done in several ways like as daily, several times in a week, weekly, several times in a month, monthly, less than a month. In this way we can communicate frequently during the project duration.

The methods of Communication Approach:

The following list of table is completely describes the methods of participants used to communicate:

Brown bag lunches

official statement boards

self-service restaurant postings

cascade communication foliage

Change brochures

company newsletter ‘s(this is a feature section)


Department or project meetings



meeting point

FAQ's (Frequently asked questions)

domestic paper memos


promotional material

One-to-one meetings



Project information sheet

Team conference


preparation courses


Voice mails

Web casts

Intranet (Website)

Work shops

Table 1 - methods Communication to approach.

Member point out that face-to-face communications does the most successful. Face-to-face communications included:

* Meetings of group and team

* demonstrations and presentations

* Discussions between one-on-one.

Most of the members also recognized intranet and email, websites as successful methods. However, one member wrote that workforce“did not read emails (we all get too many!).”

more than a few other subject emerge in next of kin to successful communication. First and foremost thing, announcement must be clear and “risk free” where workforce can ask queries. And the Second thing, altered (different) types of announcement is improved depending on the note. One member wrote that the best ways of communicating were:

“Face to face (for effect); email (for efficiency)”


In the given scenario the COO of the company were asked by the Board of Directors to say the office employees that the departments Customer support team and Information Technology Department will be relocate in a new location. For the cause of reducing their operation costs and sustains the competitors'.

As mainly the COO of the company taken the decision for developing and re locate the company to another new location to develop and make increasing their company standards, as well as sustain the competitors. This decision is not satisfactory to the Employees of the company, why because some of them will lose their job, so COO of the company offering the employees to work at the new place. This decision also not satisfactory for some employees why because they will not alter to new place immediately.

And this Decision is a bad news for such employees, who are not ready to alter their location.

Explain to the Employees what is the current situation of the company?, why they are taking the decision!, and at the same time remembering the Company standards to Employee's.

At the same time say to the employees will also need to identify and retain a team that will be in charge of transitioning current operations to the new location.

Company may face the obstacles or challenges:

Yes company may face the obstacles or challenges while implementing that decision.

Who are not ready to accept that decision they will may raise their problem and become a big trouble?

Communication Strategy

Knowing the specific practices associated with strategic communications is the first step to assessing an organization's performance and capacity with respect to those practices. These are practices that every nonprofits trying to implement strategic communications should be performing at some level, whether by a single individual or by many staff members throughout the organization.

The table on the next page identifies sixteen essential strategic communications practices. They are grouped into three categories: 1) strategy, 2) implementation, and 3) support and alignment.

Strategy - comprises the middle errands of interactions strategy and planning progress.

Implementation - comprises exercises most common to an particular type of organization with an active association function.

Support and Alignment - it comprises non-communications-specific exercises inside the institute that help to make sure the association's purpose is triumphant.

The chart also offers excellence values or criterion for every exercise. They describe in brief what the practices should look like.2 This list, just on its own, has substantial value in the audit process. It can be used as a checklist to help determine if an organization is actually performing each strategic communications practice. But more importantly, the audit process can reveal if quality criteria are being met, and if not where improvements can be made in how the practice is performed.

Essential Strategic Communications Practices are:

Essential Strategic Communications Practices Strategic Communications Practices

Quality Criteria/Standards


a. Identify the vision

The communications vision is aligned with, but distinct from, the organization's overall mission.

b. Choose goals and outcomes

Goals and outcomes are well defined, measurable, and help guide a defined plan of action.

c. Select target audiences

Audiences are specific (not the general public) and include key decision makers or individuals with influence on the issue.

d. Develop messages

Messages are specific, clear, persuasive, reflect audience values, and include a solution or course of action.

e. Identify credible messengers

Messengers are seen as credible by the target audiences, and can be recruited and available to the cause.

f. Choose communications mechanisms/outlets

Outlets (e.g. both in the air (media) and on the ground) are chosen for their access and availability to target audiences

g. Scan the context and competition

Risks and contextual variables that can affect communications success are identified and factored into planning when possible.


h. Develop effective materials

Materials are developed in attractive, accessible, and varied formats for maximum exposure and visibility.

i. Build valuable partnerships

Linkages exist with internal and external stakeholders who can help align with and carry the message.

j. Train messengers

Internal and external messengers are trained in key messages and are consistent in their delivery.

k. Conduct steady outreach

Outreach and dissemination to audiences through multiple outlets is regular and sustained.

l. Monitor and evaluate

Activities and outcomes are regularly monitored and evaluated for purposes of accountability and continuous improvement.

Support and Integration

m. Support communications at the leadership level

Management understands and supports communications as an integral part of organizational viability and success.

n. Earmark sufficient resources

Fundraising regularly includes dedicated resources for communications practice.

o. Integrate communications throughout the organization

Communications is seen as an integral part of every organizational project or strategy.

p. Involve staff at all levels

Communications is not seen as an isolated function; most if not all staff members have some knowledge and/or participation in

Potential Strategic Communications (Audit Methods):

Regardless of whether the audit is done internally or externally, a common set of methods can be used to gather data needed to make assessments about practices. Methods are described briefly below in the context of a communications audit and then followed by a table that compares them on time, cost, and information yield.4 Note that while the use of one or more of these methods is recommended, it is also possible to conduct the strategic communications audit informally by, for example, asking each staff member to give his or her own independent and subjective assessments based on existing knowledge and experience, or convening staff to make collective assessments.

Interviews - Probably the most common audit method, in this interview permit the candidate taking the review to better recognize communications-correlated work processes. Interviews allow respondents to provide a rich qualitative sense of how exercises are executed and how the association take care of interactions. Interviews can also be conducted with the organization's external stakeholders or target audiences.

Surveys - Surveys or questionnaires are second most common audit method. They can be administered cheaply to all organizational staff within a short timeframe, and they allow for a standardization and comparison of responses.

Critical Incident Analysis - Staff are asked to describe, through an interview or questionnaire, specific effective and ineffective experiences with communications. The purpose is to collect examples of experiences that staff find memorable in order to “see” communications will practices are done inside situational situations.

Network Analysis - Network analysis has gained much popularity in recent years as a method for examining information flow, or the outlets and dealings throughout which in sequence is swaped. It asks individuals who they communicate and for what purpose. It reveals an organization's announcement, which might be very dissimilar as of its managerial structure. It too reveals where obstructions are happening and probable ways that are at present untouched.

Participant Observation - The individual conducting the audit participates in organizational activities involving communications in order to see how and when practices are performed.

Document Review - Communications documents (e.g. publications, campaign materials, press releases, etc.) are reviewed to assess the development and targeting of materials as a communications practice.

Focus Groups - Groups of five to fifteen people meet together in a moderated discussion and respond to open-ended questions about communications practices and organizational capacity. Their main advantage is the group interaction that takes place as participants react to and build on one another's responses.

Areas for Improvement:

In this section we will discuss about the area for improvement taking the consideration of communication Strategy.

The audit assessment points to numerous areas for potential improvement. However, given its size, resources, and the fact that it is functioning reasonably well under the current model, the hypothetical organization chooses three main areas for development and improvement. The top priority, because it affects all others, is making sure that communications resources are a distinct budget line item in every grant proposal. The organization will also develop a communications strategy for the overall organization rather than only for specific projects. In doing that, more attention will be paid to goals and outcomes, and assessing competition and risks. For now the communications function will still largely be concentrated in one person, which leaves the organization at risk if that person leaves. Moving forward, however, that person will try to build communications capacity among other project managers by acting as support on communications rather than by performing the function independently.

At the last we will Refine Practice and Repeat the Process as Needed.

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