McDonalds Corporation is the world's largest chain of fast food, Richard and Maurice McDonald started this business with a restaurant in San Bernardino California in 1940. Now a day McDonalds serving more then 56 million customers every day.
There are more then 30,000 restaurants operated by McDonalds in which more then 80% are operated as franchise and less then 20% are owned by company.
McDonald's main selling products are hamburgers, cheeseburgers, double cheeseburgers, big Mac burgers, quarter pond burgers, tasty burgers, flit-o-fish burgers, salad and fruits.
McDonalds is the words largest fast food corporation, serving more then 57 million people in 119 countries daily with more then 31,000 restaurants world wide in which 6,899 are owned by company and 20,499 are operated as franchise and 3,960 are operated by affiliates.
McDonalds employing more then 1.5 million people worldwide, only in UK Company owned restaurant employed 43,492 in 2004 in which hourly paid employers are 2,292. 2,291 restaurant management and office staff nearly 500. and nearly 25,000 people employed in franchises.
In 2003 McDonalds owned donates pizza, McDonalds owned a majority of stake in chipotle Mexican grill until October 2006, in 2007 McDonalds sold Boston market to sun capital partners.
Andrew j. McKenna is the chairman of McDonalds Corporation since April 2004, aprill Harrell Perrine president blur cross and blue shield of Florida, Jim Dalton vice president Dalton agency, Ryan Schwartz treasurer Zurich insurances,inc. bill van zante secretary McDonalds.
The corporation revenues come from the rent, royalties and fees paid by franchises, McDonald revenues grew 27% over 3 years ending in 2007 22.8 billion and 9% growth in operating income to 3.9 billion.
McDonalds SWOT Analysis
McDonalds is the number 1 fast food chain in the world McDonalds succeed to its competitors like burger king because of its strategy “just in time”.mcdonlds achieved his goals both domestic and international markets. According to fortune magazine 2005 McDonalds as “best place to work for minorities”.
McDonalds offers its products according to geography mean to say it offers lamb burger in India and Middle East countries provide separate entrance for couples and single woman and offers chicken and ham burgers in European countries
More then 80% of McDonald's business is operated by independent mean to say in airports along with highways parks and in big cities.
McDonalds serves only famous brand to processed items such as Kraft chasse, dannan yogurt, Heinz ketchup, franchises, they have major visible locations worldwide mean nestle chocolate, Newman's own salad dressings etc.
McDonald is the first in fast food chain which provide nutrition information printed on all packaging.
McDonalds failed to offer pizza because it is less able to compete with pizza fast food chains.
Quality issues are also noticed in some franchise.
They are spending more money on training as more employee turn over in McDonald.
Globally it is noticed that McDonald disrupts the local eating habit especially in younger generation.
Mcdonald offers healthy products with nutrition information printed on all packaging are a great opportunity.
McDonalds is the first FDA approved quick service restaurant (QSR) offers low fat and low calorie ham burgers, McDonalds is using the marketing strategy “just in time” serving a customer in 90 seconds.
They are offering formic restaurant setting. Still planning for more international expansion.
Offers optional allergen free food items such as peanut and gluten free.
Combine business with retailers (supermarkets)
They have been noticed by NGO worldwide that they are disrupting the local eating habit in young generation.
Many times they have been sewed because of their unhealthy foods.
Are noticed to create a global economy.
Downturn or recession in economy also affecting the McDonalds sales.
Competitors pressure in major location like high streets.
Burger king corporation, yun brand Inc, wends international inc, jack in the box inc, are the competitors for McDonalds.