As customers tastes and preferences are changing, the market scenario is also changing from time to time. Today's market scenario is very different from that of the market scenario before 1990. There have been many factors responsible for the changing market scenario. It is the customers changing tastes and preference which has bought in a change in the market. Income level of the people has changed; life styles and social class of people have completely changed now than that of olden days. There has been a shift in the market demand in today's world. Technology is one of the major factors which is responsible for this paradigm shift in the market. Today's generation people are no more dependent on haat market and far off departmental stores. Today we can see a new era in market with the opening up of many departmental stores, hyper market, shopper's stop, malls, branded retail outlets and specialty stores. In today's world shopping is not any more tiresome work rather it's a pleasant outing phenomenon now.
My study is based on a survey done on customers of a hypermarket named big bazaar. Big bazaar is a new type of market which came in to existence in India since 1994. It is a type of market where various kinds of products are available under one roof. My study is on determining the customer's demand for big bazaar and the satisfaction level of customers in big bazaar. My study will find out the current status of big bazaar and determine where it stands in the current market.
This market field survey will help me in knowing the present customers tastes and preferences. It will help me in estimating the customer's future needs and wants. As am a marketing student it will definitely help me a lot in my work.
CHAPTER - II
Introduction About the Company
Pantaloon Retail India Ltd (PRIL) has emerged as the leading retailer in India with its chain of Pantaloon, Big Bazaar and Food Bazaar stores. With the right mix of management capabilities, high growth product profile, well-developed strategy and extensive IT and logistics capabilities, PRIL has ensured rapid growth. More importantly, while most organized retailers are struggling to be in black, PRIL has demonstrated a consistent track record of profitable growth.
PRIL has chalked out an aggressive expansion plan to increase its retail space to over 1,740,000 sq.ft. over the next two years. Space for additional 4 Pantaloon's, 11Big Bazaars and 2 Food Bazaar's has already been finalized, and these would be Operational over the next two years. PRIL aims to set up over 30 Food Bazaar's and is scouting for appropriate locations for the same.
After popularizing the concept of hypermarket in India, PRIL is now also setting up a new format shopping mall in the country under the name 'Central'. The format would be on the lines of a Selfridhes in London or a Central Mall in Bangkok. Two malls of 100,000 and 240,000 sq.ft. are being set up in Bangalore and Hyderabad respectively
Diversity of product range will ensure profitable volume growth
To achieve better return on retail space, PRIL uses certain product categories as margin managers and certain product categories to generate traffic. The food and groceries business will act as key volume growth driver while high share of apparel (which account for over 80% sales in Pantaloon Stores and 40% in Big Bazaar) will enable PRIL to maintain high margins. The management has demonstrated its ability to improve stock turnovers in both the formats successfully, which has enabled significant margin improvement.
Fully integrated value chain and own labels give competitive edge
PRIL has a completely integrated value chain in apparels from fabric manufacturing to apparel manufacturing, branding, distribution to retailing. The company controls the total value chain from yarn to apparel retailing hat gives a competitive edge in terms of speed of delivery, lower inventory carrying costs and better realizations. Also, large part of PRIL'sapparel revenues comes from own private labels. PRIL has developed significant competencies in apparel branding over a period of time and has developed own labels (John Miller, Shrishti, Bare, Annabelle, AFL) in all the apparel product categories. Worldwide, private labels give higher margin to retailers than the national brands. Also growth of private labels is faster as retailer controls shelf space and visibility. Other initiatives such as faster turnover of stocks by introducing 6 seasons in a year (against 2 earlier) has helped in bringing down inventory levels and at the same time providing wider choice to customer and improving frequency of customer visits.
High scalability of business model - multiplier effect will set in
Size and scale drive economies on procurement and lower logistics costs, which enables a retailer to deliver better value to customers. The hyper-market format has much higher scalability as compared to the pure apparel retailing format. Also, the potential to expand and scale is virtually unlimited in the food & grocery segment, where efficiencies improve dramatically with scale as the multiplier effect sets in. Food constitutes the largest expenditure item (estimated at over 50%) of an average
Indian's monthly personal expenditure. However, the share of modern retail formats in the Rs6700bn Food & Grocery market is a minuscule 0.3%, revealing the high growth potential in the segment.
New product categories and innovative tie-ups to aid growth
PRIL offers large number of products to the customer to give them better choice for selection. Different product categories have different depth and width in merchandise offering. Besides, PRIL has tied up with Shop-in-Shop partners in its Big Bazaar stores. Some product categories where the company does not have core competency or does not want to invest, but would attract customers are catered through these partners. Eventually, in the long run, the Company may manage some of these product categories on its own as volumes grow and it develops competencies in these businesses.
Shop-in-Shop partners typically pay a fixed rental for their space and share a part of their profits. By expanding the range of product offerings and retail formats, PRIL today has been able to target a much larger share of the consumer's basket (about 70% as against less than 8% in 1994).
PRIL will be adding new product categories to its business in both Pantaloons as well as Big Bazaar stores. Gold, Investment products, White goods and Appliances, Footwear will be the new product categories that will be added. These product categories will help in improving Walk In's into its stores and generate additional business from the existing categories too.
Competition from global players would pose a major threat
Most global retailing majors have been keen on entering into the huge untapped Indian market. However policy restricts Direct Foreign Investment in the sector. There is a high likelihood of the Government lifting restriction on FDI into the retail sector in the near future. Entry of these foreign giants - with significant experience and skills in retail management would increase competition for PRIL. However, we believe that given the widely dispersed and heterogeneous nature of Indian markets, a foreign entrant would find it extremely difficult to establish a national presence. Pantaloon with its early mover advantage and understanding of local markets is well entrenched to retain high customer share.
Pantaloon Retail (India) Limited (PRIL) was incorporated on October 12, 1987 as Manz Wear Private Limited under the stewardship of Mr. Kishore Biyani. It was converted into a public limited company in September, 1991. The company sold branded garments under Pantaloon, Bare and John Miller brands. PRIL set up its first menswear Pantaloon Shoppe outlet in 1993. The company's name was changed to Pantaloon Retail (India) Limited in 1999, when it made a full fledged entry into the retail segment through the Pantaloons Family Store.
Pantaloon Retail (India) Ltd: Company Snapshot
DESCRIPTION OF THE BUSINESS
P.R.I.L: It has been known that the chief and prime action being initiated by this company concerning its operations, is emphatically managing its retail stores and shops chain under the names of pantaloons, big bazaar, central and food bazaar. For instance, the store named big bazaar having a wide variety and categories of products for selling under the one big selling roof and also known as the store giving more discounts to its existing as well as potential customers. For counting upon the few of the well and higher categories of products being sold herein are footwear, sports stuff and goods, kitchen and other home appliances, pots and many more. The company has also got to be known as the best retailer for selling gold and items made of gold under the name of gold bazaar. The bazaar of food is selling most of the food items and products besides the grocery stuff and few of them can be counted upon the items as edibles, vegetables, fruits, dry fruits, various products of fmcg, staple food, ready to cook food items and similar products. While on the other hand, pantaloon retailing house, concentrates only on the accessories and wide variety of apparels. And the one known and called central, deals in selling of music stuff, books, magazines, world's best fashion stuff and accessories besides wide array of sports products and equipments, stores of grocery and also having business in the restaurants.
About P.RI.L's INFRASTRUCTURE AND COVERED AREAS
In the end of the year 2005, this company had the excellent sales and overall turnover that counted for Rs.1088 crores. The headquarter of this company is located and situated in Mumbai and having its presence and operations through the eighteen retail stores known pantaloons and in Bangalore, pune and hydrabad having three central malls respectively. While on the retailing of value business, it has acknowledged its presence through the hypermarkets being big bazaar, which counts for twenty four in numbers as total, around thirty eight food bazaar and two stations for fashion. In india, the total space and land covered for its operations through its business units and segments , primarily called retail business establishment, is counted overall 2.6 of million square feet being spread through the total number of cities twenty four. And at present the company is spreading its operations at the faster pace due to its increased demand raised by the consumers who are geographically scattered over in india.
Pantaloon: Fashion by Pantaloon
Pantaloon is the company's departmental store and part of life style retail format. In fact, PRIL took its very initial steps in the retail journey by setting up the first Pantaloon store in Kolkata in 1997. In a short time Pantaloon has been able to carve a special place for it self in the hearts and minds of the aspirational Indian customers. The company has depth of offering for both men and women at affordable prices. A striking characteristic of Pantaloon has been the strength of its private label programme. John Miller, Ajile. Scottsvile, Lombard, Annabelle are some of the successful brands created by the company. With 13 stores across the country and an ever-increasing stable of private brands, Pantaloon - in the coming years is poised to become a leading fashion trendsetter.
Big Bazaar: Is se sasta aur acha kahin nahin
The big bazaar is called as the very first store which avails the consumers with a reasonable and feasible discounting facility in india at its all stores and branches and is the best cited example of the hypermarkets hailing from the foray of the same across the world. The U.S.Ps in this bazaar are its wide variety and categories of products and the best measured component called price. The number of products herein are counted more than two lakhs and having the greater differences between the prices it offers and the prevailing in the market one and the most important thing to be considered herein is that this difference is counted between two to sixty percent at large. The contribution of this bazaar is of paramount importance for the enhancement of the retail sector and industry in india and all this could be possible because it offers the high quality products and services at the very nominal and reasonable prices and with due period of guarantee and warranty being covered thereupon on the sold out products and services and also a better discount amount given to the customers. A very notable and interesting fact about this company and its chain stores is that they are all rushing and competing with the suburban train, being cited by one of the foreign stock broking companies. And this statement having its feasibility and reflection in the present operational scenario of this company and its chain stores. The speed at which it is operating and expanding having the simple reflection of meticulous growth and development in the coming years.
Food Bazaar - Wholesale prices
The chief element of the concept of this bazaar is creation of the bazaar for food and edibles whereby the amalgamation of the supermarkets being international and typical and olden style and type of indian food market is found and the prime goal and end aim pertaining to the consumers satisfaction that is only and may be achieved by availing them the higher quality products and similar services which can be touched and felt by them when they come to shop in here. Or we can say that the element of association with the products , is the prime concern and goal of this bazaar , for the customers coming from all walks of life. In the recent , the company has started its on label programmes for its own brands for all the edibles it has on offer for selling to the consumers. for instance, at the moment it has around forty five varieties for the rice being put on offer for selling and the most important thing to be noted down herein is that the all what it is selling to the consumers are at the beatable price and offers when compared to its competitors. The most important thing to be revealed herein is that , it has become the choice of the consumers in the present retailing business and industry in india and this has caused the increased number of consumers being users for its products and services.
Big Bazaar is a chain of shopping malls in India, owned by the Pantaloon Group and which work on Wal-Mart type economies of scale. They have had considerable success in many Indian cities and small towns. Big Bazaar provides quality items but at an affordable price. It is a very innovative idea and this hypermarket has almost anything under one roof....Apparel, Footwear, Toys, Household Appliances and more. The ambience and customer care adds on to the shopping experience.
Is Se Sasta Aur Accha Kahin Nahin !!
What's in store for you at Big Bazaar?
1,70,000 products at 6- 60 % discount.
At Big Bazaar, you will get : A wide range of products at 6 - 60 % lower than the corresponding market price, coupled with an international shopping experience.
If you deal in the categories mentioned there's a big deal of success for you.
Food Bazaar's core concept is creation of the bazaar for food and edibles whereby the amalgamation of the supermarkets being international and typical and olden style and type of indian food market is found and the prime goal and end aim pertaining to the consumers satisfaction that is only and may be achieved by availing them the higher quality products and similar services which can be touched and felt by them when they come to shop in here. Or we can say that the element of association with the products , is the prime concern and goal of this bazaar , for the customers coming from all walks of life. In the recent , the company has started its on label programmes for its own brands for all the edibles it has on offer for selling to the consumers.
'FOOD BAZAAR' is the chief segment of the whole supermarket chain P.R.I.L and is identified as the bazaar with exclusivity and different core competent player in the food market in India. In the year 2002, it was flagged off being having two stores in Mumbai and accumulated square feet were between eight to fifteen thousand. And at present having its presence through the well managed and operated stores at Hyderabad, Bangalore and Kolkata. This group of chains now going to open more new stores with new outlook and business fits in the Haryana, Delhi, Nagpur and Mumbai besides the opened and established the earlier one thereupon. At present its presence and functional utility can be measured against the performance and operational efficiency through which it has been catering and satisfying the needs of the consumers on daily basis and which accounts for around 1.2 million and this is executed through the four being prime business centers of this group and in the year 2003 it had planned the diversification and expansion of its chain and whole business across india and more than fifty percent of its planning objectives have been well materialized and is still persistent to have that comprehensive and complete attainment of the goals being set in that year. And in this direction, it is determined to open eight more outlets so that its presence is felt everywhere across the country and thus the more consumers are scored by this particular group segment in the food market industry. At present it is witnessed that indian customers are served with best of the amalgamation of the indian and western values and systems and thus the consumers are served with the blend of the both values hailing from indian and western culture and practices simultaneously. The class of the values from the western category are commodities being pre-packed while offered to the consumers and are with the attributes of hygienic, cleanlilessness and convenient while the class of the values from the indian category are offered to the consumers through the convenient environment called as mandi where the consumers shall be witnessing all these attributes in a set of values of seeing, feeling and touching and these are all offered for sale without making any compromise to the quality, at the very reasonable prices that consumers can afford. However the items purity and originality is known through the means for displaying them in the open and conducive sales environment. These all together avail the consumers an immense levels of satisfaction and also help them to take their final buying and purchasing decisions since the consumers are not availed with such particular factor that could help them to take their final purchasing or buying decision, at the other super markets and similar stores. In a true sense, the indian consumers having more satisfaction from the food bazaar. "Ab Ghar Chalaana kitna Aasaan". Such a position in the market place and in the minds of the consumers have been created through the higher rate of discounts being given to the consumers and moreover the stuff being sold by this bazaar at large are priced at whole sale rather than retail rates and even these prices are less than the maximum retail price or say M.R.P.
Food Bazaar represents the company's entry into food retail and is targeted across all classes of population. Food Bazaar replicates a local 'mandi', to provide the much important 'touch & feel' factor which Indian housewives are used to in the local bazaar. Food Bazaar has over 50,000 stock keeping units which cover grocery, FMCG products, milk products, juices, tea, sugar, pulses, masalas, rice wheat etc, besides fruits and vegetables. All products are sold below MRP and discounts range between 2% to 20%. Fruits and vegetables are sold at prices comparable to wholesale prices.
CHAPTER - III
Well it is known across the world that india is a nation who has the highest rate of consumers who doing the shopping on some intermittent basis hence regularity in this activity is reflected and this is why these customers have been called as the rex with golden hat on their head and even it is also the well signified indication for the enhanced economic strength of this country. Due to such prevalent values and system of the indian consumers and their potentialities, many global brand and companies and other sellers are looking at this nation, with the hope that if they channelize their marketing and selling strategies in this nation's market then they may reap the more benefits and enjoy minting higher profit. However, in particular, it is also realized that the more potentialities are for the enhancement and expansion of retailing business and sector which also must cause a royal symbol of status to the consumers, being covered and fall in this particular business segment and unit.
Through this extensive and investigative research work I shall put my best to justify the feasibility of the retailing business and industry in indian context. The work of mine shall reflect and reveal the global retail industries present state and scenario and then the underlying being justified and acknowledged reasoning pertaining to the future growth in this industry shall and how these will be driven through, shall also be explained and elaborated. Merchandising while being at distribution phase, comes and meet with the last stage and phase that is called retailing, which is known as the final and end stage in the distribution process or say it is the last linkage of the entire supply chain functionary. And this plays an important role through the creation of the connection of the bulk commodities with the end users or say consumers.
Well, it has been justified and reasoned by many of the management and marketing thinkers and leaders that the industry of retailing business in india is very much unorganized hence there seems no perspective for the management of the supply chain. Being taken a survey AT Kearney, the results were disclosed and interpreted as that the retail industry and sector in india is very much unorganized which reflects the unequal allocation of the funds and resources costing around four lakh crore rupees at large and thus the most important dimensions for the allocation and management of the funds are missing in this particular industry however the astonishing fact is that only the twenty thousand crore of the total market segments, is organized and operationalised. And in the year of 2005, from this particular and organized segment, the industry of the retail business was increased to one lakh and sixty thousand crore only. However it was expected that this grown figure could be increased by twenty percent annually from rupees four lakh crore in the year 2000 to rupees eight lakh crore by that year of 2005 which showed only a little increase in the overall growth rate.
The results of the study and research taken by McKinsey reveals and pointing out that consumer goods and stuff market of india can reach to around $400 billion by the year of 2010, and thus india will be standing amongst the best and the largest 5 across the world. Furthermore, kpmg in his recent report being titled as consumers markets in india, has stated that the plenty of economics opportunity at the scales being massive, including the bases of both domestically operated market and global markets are existing in indian context. In addition, he also has notified that the growth and development of the consumers goods and stuff market shall be attained through the spearheading by the dynamics being to be changed in this industry. The next cycle for bringing in changes in the indian retail industry and market particularly for the consumers goods and stuffs shall be , the entry of the international and globally with acknowledged brands companies as leading players and this is the core of the companies thinking and expectations operating and witnessing this event in indian context. However, it cannot be denied as a fact that F.D.I has been restricted at higher, in the retail industry business for long time, but still the companies claim that it must be not for the long period of time.
When the prime minister of india Mr. M.M.Singh, justified with McKinsey, in an interview that he would convince the left parties to take part and support this matter with due consideration, since the F.D.I having an imminent look at this statement and showing its reluctance in this matter still. However, the step being taken by the kpmg is of great appraisal and applause since it is going to have a conduction of a series of 5 road shows in the united states and few eminent countries of Europe and the whole series must be based upon the voluntarily discussion and expressions of free generalizations by the people thereupon regarding the opportunities and potentialities in the consumers markets in india and particularly the focus must be on the retailing. And the numbers for the participation recorded so far, have been showing the enthusiasm of the public in this general polling.
The briefing in the year 2005, on india, by the E.I.U (Economist Intelligence Unit) estimated that the grown share of the indian retail industry shall be reflected in the year 2009 by $608.9 when compared with the $394 billion of the year 2005. Moreover, the findings by kpmg reflects that the share of the total retail industry in india must be increasing more than the rate of the G.D.P when this industry is organized only, in the coming 5 years, and all this must be caused by the increased incomes , favorite patterns of the demography and life styles being on regular changing stances. As per the measurements executed and revealed by E.I.U, the total numbers of retail outlets in india are more than 5 million while more than ninety six percent are having less than five hundred square feet of the area being covered by their establishments thereupon but it is realized that this whole scenario is changing at the faster speed. The structure of the retail industry in india has been on change because of the well structured and designed shopping malls openings in the major and metropolitan cities, in the last few years and still this trend is on its full swings. And the plans for the industrial development is determined to have the openings of the around two hundred shopping malls establishment in the coming years in india and the speed at which the development and growth in this industry is witnessed, it can be prelude that the plans must be successive in the long run.Emerging trends in organized retailing
Over the last five years, a number of large business groups such as Tata's, RPG, Raheja's and Piramal's has set up stores/malls and built businesses within retail. Thesem include the Rs1.9bn Food World - a leading supermarket chain set up by RPG; the Raheja's Rs1.8bn Shopper's Stop - a multi-brand departmental outlet and the Crossroads Mall set up by the Piramal's. While many of these initiatives were initially driven by the need to use existing real estate, they are beginning to assume the contours of a serious business today.
Fuel retailers, notably BPCL and HPCL are also expanding their presence from fuel retail to grocery and convenience stores. Suitability of location, optimal utilization of real estate, diversifying business to reduce reliance on the commodity nature of fuel retail business and improve margins are the key factors that has lead fuel majors to enter into the retailing.
Also, existing family owned businesses are expanding their businesses. The more successful of them are the Nilgiris - a Bangalore base food retailer, Vivek - a 40-year old Chennai based chain selling consumer durables and Narula's - the food chain in North India.
Interestingly, manufacturers are also looking for forward integration and are building chains around brands. Brands in apparel, footwear and durables have driven the growth of specialty chains and upgraded existing multi-brand outlet.
Theme for a mall
The retail industry and sector in indian context can be well justified and defined as the shattered one having the fragmentations and is ruled and owned by the sole prorprietors, being independent and managing on their own and this is why it is called as the largest and the biggest employment generator after the agricultural field in the economy of this country. At present there is a boom in this sector and industry in this country and the credit must be go to the increased incomes being disposable of the middle and the upper middle class people. besides the real estate companies, the other corporate houses are also entering in this industry either by direct or indirect entry. The openings of the theme and speciality malls is called and known as the root cause for the mordernisation of the present industry and sector of retailing business in india. The organized retailing has been initiated and taken by the well acknowledged retail kings and houses and few of them to be counted upon are omaxe, itc, rahejas, pantaloon, rpt enterprise kumar's piramals and tata while the other mega retailers may be cited as example herein are shopper's shop and Crosswords, etc. and their contribution for the organized retailing cannot be overlooked.
Emergence of specialty retailing it has been reflected throughout the above citations and examples that retailing being organized is at the full fledged development and growth stage and phase and is accounted for the only 2 % of the total of the retail industry and market out of $180 billion rupees, and this is supposed to be the more than ten percent at the end of this decade which has the indication of the full materialization process. The retailing wave has been caused by the retailing practices being organized because of the 4 products and categories which are electronics and durable products for the consumers, food, products being for lifestyle and apparels. The types of malls being called theme known as malls for , electronics, auto, gold souk or say malls for jewellery and wedding malls etc. have been satisfying the needs of the consumers on the specific events and occasions being for the products and services they offer to the consumers since their establishment and operationalisation.
It is also a truth that many of the top class developers have been trying to enter and develop the malls being called speciality one. It is a well acknowledged truth and fact that such type of speciality malls having the wide array of success ladders in the western nations while this is the new concept in the indian context. Many top developers are now toying with the idea of developing speciality malls. But we also cannot deny of the fact and truth that the establishment of such malls in india will be proving itself as the successive milestone for the enhanced and developed economy and social structure for this country and if the comprehensive analyses of the available and the required organizational resources in this direction is measured and justified then the success will be met for sure in the coming years.
The growth and the development of the retail business being in organized form has been on increase since the year of 2004 and all this could be possible because of the newly structured and designed outlooks of the stores and the outlets, the establishment of the new generation types shopping malls, the establishment of the associations of the retailers, the government's co-operation by allowing to enter the new companies and multinational companies in india and the refined and restructured business strategies of the well established foreign retailers in india. And in the year of 2004 the consumers came out with the positive approach to these types of retailers and their approach and dealings in such manner and ways caused their more spending on the categories of products like cloth, telecommunication products, automobiles, luxurious stuffs, lifestyle enhancing goods and stuff and more consumers goods and stuffs. Since the starting of this decade this organized business in retailing industry has caused only growth of rupees $2.9 billion in this nation which is called as the only one point and twenty five percent of the whole and established retailing business and market in india. However, this rate has already grown by two percent for the types of the businesses in the retailing industry and sectors. Though some estimations have been drawn out for the year 2007, and have been predicted with the increased ratio of five to six percents in the coming years, but somehow it has been not reached but at the present scenario , it seems that it must be becoming true, because of the speed and growth in this industry and business segment in particular of retailing.
BIG BAZAAR AT DELHI METRO STATIONS!
First time a Discount Hypermarket opens at a Metro Station
Pantaloon Retail opens 2 Big Bazaars at Wazirpur & Indralok Metro stations in Delhi
Pantaloon Retail (India) Limited, the country's leading retailer, opens 2 BIG BAZAARS in Delhi. The two BIG BAZAARS are located at the Wazirpur and Inderlok Metro Stations respectively. This is the first time a discount hypermarket has opened at a station and Big Bazaar is proud to be the first to offer a never-before shopping experience to the metro commuters. The national tally of BIG BAZAAR is now at 20 taking the total tally of BIG BAZAAR in NCR region to 4.Both BIG BAZAAR, Wazirpur & BIG BAZAAR, Indralok have FOOD BAZAARS within the store. This takes the national tally of Food Bazaar to 32 and total tally of Food Bazaar in NCR to 5.
BIG BAZAAR will provide shoppers with a completely new shopping experience and make available -a range of products for every household need at never before prices Shoppers for the first time will have the widest range of products in every segment - Women's Apparel, Men's Apparel, Accessories like belts and bags, Cosmetics, Gold Jewellery, Kids Wear, Stationary and Toys, Footwear, Plastics and Home Dcor products, Utensils & Home Appliances, Gift Articles, food and grocery items.
Food Bazaar will offer services like 'Live Kitchen' where customers can get vegetables cut and select gravies of their choice, 'Golden Harvest' providing best quality grain, pulses & spices, 'Ready to cook' and 'Hungry Kya' the ready to eat food sections. In addition, regular Food Bazaar offerings of Grains and Provisions, Farm Fresh Fruits & Vegetables, Drinks & Beverages, Dairy Products, Fabric Care products, Music Cassettes and CD's, Chill Station, Home Care Products, Accessories, Kitchen Linen, Kitchen Products, Personal Care Products, Bakery, Mithai & Namkeen etc., will be available at wholesale prices.
On the occasion of the launch, Mr. Kishore Biyani, Managing Director, Pantaloon Retail (India) Ltd., said, "We are very proud to open 2 BIG BAZAARS at the 2 Metro Stations in Delhi. As has been the homemaker's experience across the country, the store is a support to the homemaker's untiring effort of saving the maximum while giving the best to her family. Our opening of the 2 stores in Delhi after the runaway success of the other stores at Noida,Gurgaon & Ghaziabad shows our commitment to this region. It also reflects the love and affection the people of this region have showered on us!"
Living up to its motto of "Is se sasta aur accha kahin nahin", all products in BIG BAZAAR will be available at prices lower than the MRP, often up to 60% discount. In addition to this, various offers, discounts and promotions will be regularly held at the store. The consumer will experience a new level of standard in price, convenience and comfort, quality, quantity, and store service levels. BIG BAZAAR in its true hypermarket model will offer all of the above for both leading brands as also for its private labels.
A layout chart of Big bazaar located at Indralok
- HELP DESK
- KIDS ACCESSORIES
- BABA SUITS
- LADIES TOPS
- TRIAL ROOM
- PILLARS USED FOR DISPLAYING INFORMATION (SIZE CHART, SECTION DESCRIPTION)
- WOOLEN CLOTHS FOR KIDS
- WINTER WEAR
- KIDS CASUAL WEAR
- KIDS JEANS AND SHORTS
- INFANT SHIRTS AND T-SHIRTS
- MEN ACCESSORIES - SUNGLASSES, WRIST WATCHES ETC
- SOFT TOYS
- HOME DECORATIVE ITEMS
- MUSIC COUNTER
- LADIES ETHINIC
- LADIES WESTERN
- LADIES FORMALS(OFFICE WEAR)
- LADIES ACCESSORIES - LINGERIES
- LADIES PERFUMERIES
- LADIES COSMETICS
- SCHEME BASED PROMOTIONAL ITEMS
- CASH COUNTER
- HOME FURNISHING (CURTAIN CLOTHS, CARPETS)
- MEN FORMAL SHIRTS
- MEN TROUSERS
- MEN SUITS AND BLAZERS
- MEN FABRICS
- 33. MEN ETHINICS
HELP DESK - As you can see from the layout, the Help Desk is located in a place where every one has their first sight that is in front of the entrance. This shows that when a person enters in to big bazaar it can get all information about the stores of big bazaar from the person sitting in the help desk. Help Desk uses paging service as a tool for the convenience of its employees and customers.
KIDS SECTION - The kids section is located just at the left corner of the entrance of big bazaar. In the kid's section kid's accessories like diapers, trolleys, suckers, water bottles are available in one part. Kid's jackets and baba suits are available in another part. Kids casual wear (jeans and shorts) are placed in one part of it and infant shirts & t-shirts are also placed in another part. In this section the pillars are used for displaying information like size chart and section description. The apparels are available at a price of Rs59 onwards.
MENS SECTION - Next to it is the men's section that is in the center. It is divided in to five parts. At one part men formal shirts are available. In other parts men trousers, suits and blazers, fabrics and ethnics are available respectively. Here the price ranges from a minimum of Rs99 to Rs899.
LADIES SECTION - Next to it is the ladies section that is in the extreme right side. The ladies section is segregated in to seven parts. Ladies section starts from ladies ethnics, ladies western wear, ladies formals (office wear), ladies accessories - lingerie's, ladies perfumeries, and ladies cosmetics respectively. Here the price of the apparel ranges from Rs99 to Rs1000 approx.
Promotional scheme - With an add on to the above products there are various other products which are available with a promotional scheme. The various products under this scheme includes girl t-shirts, infant winter wear etc.
Non-Promotional scheme - There are various other products available without any promotional scheme which includes jeans, infant baba suits, infant t-shirts, kids night wear, kids salwar suits etc.
Sports Store - At the extreme corner there is a sports store where various kinds of sport items are available.
Food Bazaar - The food bazaar is in the 1st floor of the building. Various kinds of food items, fruits and vegetables are available there. Sitting arrangements are well made so that people can sit and take tea, coffee or snacks or any other food item and can relax.
Cash Counter - The cash counter is located just near the exit
BIG BAZAAR AT NOIDA
From today, housewives and compulsive shoppers in Noida need not step elsewhere for shopping. With Big Bazaar, the hypermarket (discount store) from Pantaloon Retail (India) Ltd. opening its first outlet in North India, they have a lot to choose from. Spread over an area of around 50,000 sq ft, Big Bazaar offers a variety of products 2% to 60% lower than the corresponding market price. After consolidating its position in 4 cities - namely Hyderabad, Kolkata, Bangalore and Mumbai (Lower Parel and Mulund), Big Bazaar is all set to win t! he hearts of people in Delhi and Noida.
Speaking at the launch, Mr. Kishore Biyani, Chief Knowledge Officer, Pantaloon Retail (India) said, "The Company was the first in India to launch a hypermarket discount store - Big Bazaar. Seeing the tremendous response, today we are pleased to bring the same excitement to shoppers in and around Gurgaon in the form of Big Bazaar with its variety, discounts and shopping ambience. The main attraction at Big Bazaar is the product variety. The company will stock about 1,70,000 items. In short, there is something for everyone."
Big Bazaar has apparel and accessories for men, women and children besides Cosmetics, Toys, Home Needs, Household Appliances, Gift items, Jewellery, Luggage, Linen, and a lot more.
Food Bazaar, with an area of around 10,000 sq ft is also a part of Big Bazaar offering products at wholesale rates below the MRP. To attract regular bazaar-goers, a mandi has been created within Food Bazaar where Consumers could touch, feel, pick & choose products. This choice has been supplemented by the provision of packaged food for the Westernized shoppers. Food Bazaar will stock around 10,000 stock keeping units (SKUs). These will include provisions, vegetables, fruits and fresh produce, FMCG products, bakery products, basic staples, cereals, pulses, cooking oils, flour, spices, dry fruits, health food, baby food, dairy products, drinks, beverages as well as ready-to-eat and ready-to-cook product! s. There are special purchase offers and discounts worked out with several leading brands exclusively for Food Bazaar customers making shopping at Food Bazaar highly affordable.
CHAPTER - IV
OBJECTIVE OF THE STUDY
Our main objective of the study was to find out the buying behavior of the customers coming in to Big Bazaar.
I had made some extensive objectives for my study which are as listed below.
- To determine the current status of Big Bazaar.
- To find out the customers response towards Big Bazaar.
- To study the satisfaction level of customers in different attributes of Big Bazaar.
CHAPTER - V
Technology and customers tastes and preferences plays a vital role in today's generation. Research Methodology is a set of various methods to be followed to find out various information's regarding market strata of different products. Research Methodology is required for every industrial service industries for getting acquire knowledge of their products.
Period of Study: This study has been carried out for a maximum period of 7 weeks.
Area of study: The study is exclusively done in the area of marketing. It is a process requiring care, sophistication, experience, business judgment, and imaginationfor which there can be no mechanical substitutes.
Sampling Design: The convenience sampling is done because any probability sampling procedure would require detailed information about the universe, which is not easily available further, it being an exploratory research.
Sample Procedure: In this study "judgmental sampling procedure is used. Judgmental sampling is preferred because of some limitation and the complexity of the random sampling. Area sampling is used in combination with convenience sampling so as to collect the data from different regions of the city and to increase reliability.
Sampling Size: The sampling size of the study is 100 users.
Data Collection : - Data is collected from various customers through personal interaction. Specific questionnaire is prepared for colleting data. Data is collected with mere interaction and formal discussion with different respondents
Tools of Analysis : - The market survey and the techniques for marketing and investment of finance is carried out by physically interacting with the potential customers in big bazaar.
Research Design : - The research work is exploratory in nature, and is meant to provide the basic information required by research objectives. It is a preliminary study based on primary data and the findings can be consolidated after a detailed conclusive study has been carried out.
CHAPTER - VI
I have done a market field survey on big bazaar. I have surveyed around 100 respondents of Delhi who come to visit big bazaar. A specific questionnaire is prepared for the customers and data is obtained from them by moving around big bazaar and personally interacting with them. The customers gave me valuable information regarding their consumption pattern in big bazaar. I collected all those information and a proper analysis is done.
All the analysis and its interpretations are discussed below. Each of the analysis is done as per the information obtained from the customers and a serious interpretation has been done to best of my effort.
Analysis: The above diagram shows the distribution of income level of customers coming in to big bazaar. Among the 200 respondents 50% of customers are of middle income level that is between Rs20000 - 60000. Least number of customers visiting Big bazaar are the higher income level people that constitute only 5%. The lower income level of people coming to big bazaar constitutes of 20%. 25% of people belong to no income group which mostly consists of students.
Interpretation: Big bazaar is the hub of shopping for middle level income group people because of its reasonable price on its each product category. The higher level income group people don't prefer to do shopping in big bazaar as it doesn't deal with branded products. The higher level income group people are very status conscious and their psychology is such type that they don't prefer much to visit big bazaar as it is a discounted store. The lower income group people come in to big bazaar as they get goods at a discounted price. Hence big bazaar should include branded products in its product category which will encourage higher income group people to come in to big bazaar. Probably not much of lower income group people come to big bazaar as they don't like to have any shopping experience rather they just go for near by store where they can get their necessity goods. Even they purchase goods on a regular basis on a small quantity. So they don't have much interest to come to big bazaar and do shopping.
Analysis: Out of the 200 respondents 60% of respondents visit big bazaar for shopping, 10% for outing and 30% visit big bazaar for both the purposes.
Interpretation: From this I interpret that big bazaar is purely a shopping complex but it also facilitates a certain kind of ambience and decorum to the people that they also visit it for the purpose of outing. The infrastructure and ambience of big bazaar is so that people even like to go there even also they don't have to purchase anything. People enjoy doing shopping in big bazaar. This is very nice for it as often customers purchase some goods while moving in the building.
Analysis: The above graph shows that 65% of people visit garment outlet in a mall other than that of big bazaar. 30% of people also prefer to visit food court in a mall other than big bazaar. 20% of the people go to footwear outlet in a mall other than big bazaar. 20% of people also go to mall for entertainment purpose. Some people that are 10% each also visit gift corner store and jewellery & watches store in a mall other than big bazaar.
Interpretation: From this analysis I come to know that most of the people tend to visit garment outlets in a mall other than big bazaar as it has some exclusive branded outlets. People also go for footwear stores as malls have branded footwear stores in it. People go for watching movies to mall for entertainment. Yet a few people visits gift corners and jewellery stores in a mall. This is of course a threat for big bazaar that it is not able to attract customers from other retail outlets and retain them with it. Big bazaar should definitely include more of branded products in its product category in order to bring in the customers of mall to it and retain them with it. It can include some of the exclusive branded outlets of cloths and jewellery in it in order to attract the brand choosy customers.
Analysis: This chart clearly indicates that the demand for grocery that is 70% is highest by the customers followed by clothes rated 60%. The next highest demand is for food items that is 50%. 25% demand is for leather items in big bazaar. Electronic items holds 15% of demand and gift items and other items has a demand of only 10% by the customers of big bazaar.
Interpretation: From this analysis I interpret that customers demand are high for grocery and clothes followed by food items in big bazaar. Electronic items have a little demand by the customers. Gift items and other items are not much in demand by the customers. I can interpret that clothes, grocery and food items are the major products which hold maximum number of customers. So big bazaar should maintain its low pricing and product quality to keep hold of the customers and also it should keep more qualitative products of gift and leather items so that people would go for more purchase of these items from it. Big bazaar has many local branded products of grocery and cloths and it is successfully selling it. It should also include branded products so that more sales can take place.
Analysis: We can clearly see from this graph that majority of the customers spend a lot in big bazaar that is 29% of people spend more than Rs2000 in a single visit to big bazaar. Equal number of people that is 22% of people each spend Rs 1000-1500 and Rs 1500-2000 respectively in a visit to big bazaar.16% of people spend Rs 500-1000 and only 11% of customers are there who spends less than Rs500 in their visit to big bazaar.
Interpretation: From this I interpret that most of the customers purchase goods in bulk which leads them to spend a lot. Volume sales are high in big bazaar. Customers tend to purchase more goods from big bazaar as it provides goods at a discounted rate. Probably those persons who spend more in a visit to big bazaar are purchasing on a monthly basis. Those customers who are spending very less money that is below Rs 500 are mostly coming in just to move around big bazaar and spend time. In the process they used to spend money on food items and also purchase some products while roaming in it. Impulse buying behavior of customers comes in to play to a large extent. More discounts shall be provided to people who does bulk purchase. This will encourage people to purchase more products.
Analysis: People spend a lot of time in shopping in big bazaar. Majority of the respondents said that they spend at least 1 hour to 1 hours in big bazaar. 40% respondents also said that they spend 1 hours to 2 hours in their visit to big bazaar. Only 10% of people said that they spend very little time that is less than half an hour in big bazaar.
Interpretation: As per the given data I interpret that customers are very product choosy now a days and that's why they spend a lot of time in shopping in big bazaar. Probably customers might even be spending more time in big bazaar as it provides a very nice ambience and atmosphere for the people to shop in. Hence those persons who spend half an hour or less than half an hour in big bazaar are those persons who just come to purchase limited products and come only because of low pricing of products. People also spend much time in it but purchase very few goods. The sales personnel should focus on the people who take long time in shopping and purchases a lot and provide special kind of service to them as they are the major customers.
Analysis: The above graph shows that more number of people comes to big bazaar in weekends than that of week days .40% of people visits big bazaar in weekdays where as 60% of people visit big bazaar in weekends.
Interpretation: I can clearly interpret from this that most of the people tend to visit big bazaar in weekends rather than that of week days. There are more footfalls in big bazaar in weekends than that of week days. Though there is not much difference as 40% of people visit big bazaar in week days hence in weekends the footfall increases by 10%. As people come more in weekends, so big bazaar should keep it open for more time in week ends. The infrastructure can be changed a bit in week ends so that customers can see more products clearly and can move around comfortably. In order to bring in more number of customers in week days big bazaar should provide some schemes in week days which will encourage people to come in to it in week days also. Hence the crowd is more in weekends and big bazaar should avail more parking spaces for its customers in weekends. It can make some temporary arrangement for parking every weekend. It should not spend much money in advertising and displaying of products in weekdays rather it should advertise and display products more in weekends as more number of people comes in weekends.
Analysis: The above pie chart shows that most of the people prefer to visit big bazaar in evening time than that of the day time. Only 42% of people tend to visit big bazaar during day time while 58% of people tend to visit big bazaar during evening time.
Interpretation: From the above analysis I interpret that evening time is the peak time for big bazaar and day time is the off peak time for big bazaar. There is more number of people found in big bazaar during evening time than that of day time. Probably more of products are being sold during evening time in big bazaar than that of day time. Big bazaar shall provide some special offerings during day time so that more people should come in during day time. It could offer some special kind of product in daytime which will be not available during evening time. In this way it will bring in more number of people during day time for getting the special kind of products but along with that it will be able to sale other products as people do a lot of impulse buying at big bazaar.
Analysis: As shown in the graph out of my total respondents of 200, 80% of customers come to big bazaar with a planned list of products. Only 20% of people come in to big bazaar without any planned list of products to be purchased from big bazaar.
Interpretation: As per the data obtained from the customers of big bazaar I interpret that most of the customers comes in to big bazaar with a planned list of products. Few customers come to big bazaar without any planned list of products and purchases products depending on their selection. These people basically come to the mall and hence get in to big bazaar. Depending on the product category and brand and quality of products they purchases goods. Some couples come to mall and go to food bazaar to have food together and to have chit chat among them. The customer who comes with a planned list of products purchases more products than that of the customers who comes without any planned list of products. So big bazaar should provide more variety and essential goods so that more number of people should come in with a planned list of products.
Analysis: As seen in the above chart it is clearly known that only 10% of people come in to big bazaar with a list of brands in advance. 50% of people completely deny that they don't prepare in list of brand in advance. 40% of people told that they prepare a list of brand depending on the product category.
Interpretation: From this I interpret that customers don't opt for much brand preference while purchasing products in big bazaar. A few customers search for brands but depending on the product category. Customers probably don't decide for brands on products as there are not much of known branded products available at big bazaar. On product categories like grocery and clothes, big bazaar has many local branded products. Customers purchase a lot of these as its cheap in price even though its quality is not so good. As most of the customers belong to lower class and middle class people, they purchase those local branded products as it gives them value for money. Different products of the same category have different prices. Quality of products varies with the price. This enables customization of products for various types of customers. Customers search for brands mostly in apparel section. Some customers also pre decides the brand on the local manufactured grocery and food products of big bazaar. Big bazaar should include more of the branded products in its each category so that customers have more options to choose among the brands. This will bring in more number of people to big bazaar which will definitely increase the sales.
Analysis: This graph shows that cloths and grocery are the only two items on which customers mostly prefer the brands that is 40% each. 33% brand preference is on gift items and 25% is on electronic items. Brand preference on leather items is 2% and 12% on any other item.
Interpretation: From this I interpret that some of the products brand are predecided in advance and for some of the products customers don't at all predecide any brand. As per electronic goods are concerned customers predeide the brand as many branded electronic products are available in big bazaar. The customers predecides brands on cloths and grocery most as big bazaar produces much of local brands and also have some well known branded products of clothes with it like flying machine jeans.
Analysis: As per my study is concerned, out of the total respondents 73% of people make cash payment in big bazaar. 21% of them uses credit card as their mode of payment and 6% of the people makes payment in big bazaar through their debit card.
Interpretation: As per the obtained data I interpret that maximum number of people makes cash payment in big bazaar. A fraction of people uses their credit card for payment in big bazaar and a very few people uses their debit card for payment. I can interpret that quick exchange of money for goods is done in big bazaar as most of the people mode of payment is cash payment. Hence some times big bazaar has to wait for a short time period as some of the customers make their payment through credit and debit card.
Analysis: People are mostly encouraged to come to big bazaar because of its cheap price and availability of variety of products. Around 65% of the total respondent said they are mostly encouraged to come to big bazaar as it has variety options. Even most of the customers said that they get goods there in a discounted price and so they come in to it. Many customers also said that they feel good about the service and ambience provided by big bazaar. Around 35% of customers also said that convenience is also another factor which leads them to come to big bazaar. Product quality is rated at very low that is only 20% which encourages the customers to come to big bazaar.
Interpretation: From this analysis I interpret that big bazaar is a well known for its variety options. People mostly come to big bazaar as they get various kinds of products under one roof. It is also clearly known that big bazaar sales its goods at a discounted price as compared to the market. Even it provides a good service and ambience to its customers which encourages them to visit big bazaar more and more times. I can also interpret from this that big bazaar has located itself in a good place from where it is able to attract customers. As a hypermarket which is to be located far off the city, big bazaar has located itself in a good place from where it is convenient for people to visit big bazaar. Big bazaar should try and produce more qualitative products so that customers can get more satisfaction and would never think of not doing shopping in big bazaar.
Analysis: Around 50% of the total respondent of 200 that is 100 people comes in to big bazaar with their own four wheelers. The second majority of people consist of people riding two wheeler and coming in to big bazaar. Only 10% of people of the total respondent visits big bazaar on hired vehicles. None of the customers of the total respondent comes in any other mode of transport.
Interpretation: From the above data I interpret that there are more number of four wheelers coming found in big bazaar than that of two wheelers. People prefer more to go to big bazaar in four wheelers than that of two wheelers. A few people are found who comes in to big bazaar with a hire vehicle. Probably they might be the tourists.
Analysis: As it is shown in pie chart most of the people say big bazaar does not provide adequate parking space. Equal number of people also says that adequate space is provided for parking big bazaar. Only 10% of people say that more than adequate space is available for parking in big bazaar.
Interpretation: Analyzing the above data, I interpret that customers are not satisfied with the parking space availability provided by big bazaar. Hence it's a threat for big bazaar as it may loose its customers because of less parking space availability. Even though many customers say adequate space is available for parking in big bazaar but also it is a threat for big bazaar as it is seen more number of people are expected to come in to big bazaar. In holidays probably it will be very difficult for customers to park their vehicle in big bazaar.
Analysis: Out of my total respondent of 200 customers, 85% of them says they go to their near by kirana store and 15% said that they don't at all go to any kirana store. This shows that majority of people go to kirana store even though they visit big bazaar. But some customers are there who never goes to any kirana store.
Interpretation: As per the given data I analyze that most number of people tend to purchase goods from near by kirana store even if they come to big bazaar. I can conclude from this that a kirana store is a competitor of big bazaar. Some customers never go for shopping in kirana store as of it does not have much variety option available with it. Probably they are more interested in having a shopping experience rather than to just go and purchase goods from kirana store.
Analysis: The above graph shows the comparison of different factors between big bazaar and a nearby kirana store. 70% of people say big bazaar provides goods at a cheaper price as compared to that of a kirana store. 50% of people say big bazaar provides better service and another 50% of them say kirana store provides better service. Each and every customer that is 100% agrees that there are more variety of products available at big bazaar than that of kirana store. As per quality of goods is concerned 60% of the customer say kirana store provides better qualitative products while 40% of the customers say big bazaar also provides qualitative products. 75% people say it is more convenient for them to go to a kirana store while 25% of them say going to big bazaar is more convenient for them. 90% of respondents said it is a good shopping experience at big bazaar while 105 of them said that they also have a good shopping experience at kirana store. As per ambience is concerned 95% of customers said big bazaar provides much nice ambience than big bazaar while 5% of them said that ambience provided by kirana store is also equivalent to that of big bazaar.
Interpretation: I interpreted from this that a kirana store is one of the competitor of big bazaar. It is a threat for big bazaar as some of the attributes of a kirana store provides more satisfaction to customers. Big bazaar should try to improve on each of its attributes and out compete the kirana store so that it can convert the customers of kirana store to be the customers of big bazaar.
SWOT ANALYSIS OF BIG BAZAAR
A SWOT analysis is done to know the strengths, weaknesses, opportunities and threats of any company. This analysis will explain about the strengths, weaknesses, opportunities and threats of big bazaar.Strengths of Big bazaar
- Large variety option
- Cheap price
- Huge customer Base
- Volume sales
Weaknesses of Big bazaar
- Lacks in branded products
- Low in product quality
- Unable to provide enough parking space to its customers
Threats for Big bazaar
- Opening up of other discounted stores like Vishal mega mart
- Convenience of customers to near by kirana stores
- Availability of products in other retail outlets
Opportunities for Big bazaar
- To open up more and more number of big bazaars in different cities of the country.
- To grab the rural market
- To bring in the customers of other retail outlet by dealing with branded products.
- Add more products to its product category
CHAPTER - VII
Big bazaar is a major shopping complex for today's customers. It is a place where customers find variety of products at a reasonable price. Big bazaar has a good reputation of itself in the market. It has positioned itself in the market as a discounted store. It holds a huge customer base. The majority of customers belong to middle class family. The youth generation also likes shopping and moving around big bazaar. Volume sales always take place in big bazaar. Impulse buying behavior of customers comes in to play most of the times in big bazaar.
Big bazaar is a hypermarket as it provides various kinds of goods like apparels, grocery, stationary, food items, electronic items, leather items, watches, jewellery, crockery, decorative items, sport items, chocolates and many more. It competes with all the specialty stores of different products which provide goods at a discounted rate all through the year. It holds a large customer base and it seemed from the study that the customers are quite satisfied with big bazaar. As of now there are 34 big bazaars in different cities of India, it seems that there is a vast growth of big bazaar lying as customers demand is increasing for big bazaars.
Big bazaar is a hypermarket store where varieties of products are being sold on different product category. It has emerged as a hub of shopping specially for middle class people.
Different types of products starting from a baby food to pizzas all are available under one roof. In Delhi it is the middle class people who mostly do marketing from big bazaar. Even most of the people do their monthly shopping from big bazaar. People not only visit big bazaar to do shopping but also visit for outing purpose as it provides a very nice ambience to its customers. As people go to malls they just tend to move around big bazaar whether it is for shopping purpose or for outing purpose. Grocery, apparels and food items are the products which are demanded most by the customers of Delhi in big bazaar. The major drawback of big bazaar is that it lacks in providing enough parking space for its customers. This may discourage the customers to come to big bazaar and shop as they face difficulty in parking their vehicles. Even though some customers say that they don't feel problem in parking their vehicle, it is because of the parking space available to them by the mall. As it is surveyed it seems that the biggest competitors of big bazaar are the kirana stores and the discounted specialty stores like Vishal mega mart, Delhi bazaar etc.
CHAPTER - VIII
- Big bazaar should provide large parking space for its customers so that they can easily park their vehicles.
- Big bazaar should include more of branded products its product category so as to attract the brand choosy people to come in to big bazaar.
- It should make different cash counters for different customers. Cash counter and credit card payment counter should be placed differently in order to reduce the rush and save the customer's time. This will be a kind of motivator for the customers of big bazaar.
- The service of the sales person is needed to be improved. Personal care should be taken by the sales person for the customers so that the customers feel good.
- During the off peak hour's big bazaar should provide some offers to its customers so that people would be encouraged to come to big bazaar during off peak hours. The customers who are present in the mall during the off peak hours of big bazaar will definitely go in to big bazaar if surprise offers are made at that time.
- Customer care department is needed to take proper care of customer complaints and queries. The person sitting at the help desk of big bazaar should be able to provide all necessary information to the customers whenever it is required.
- The infrastructure is needed to be changed a bit during weekends as heavy crowd comes in to big bazaar during those days.
CHAPTER - IX
Questionnaire prepared for customers of Big Bazaar
- How frequently do you visit Big Bazaar?
- On a unplanned basis
- Apart from Big Bazaar do you intend to visit any other retail outlet in a Mall?
- If yes then what are the other retail outlets do you intend to visit in a mall?
- Garment Outlet
- Footwear Outlet
- Food Court
- Gift Corner
- Jewellery and Watches store
- What is the purpose behind visiting Big Bazaar?
- What type of products do you mostly purchase in Big Bazaar?
- Food Item
- Leather Item
- Electronic Item
- Gift Item
- Any other Item
- On an average how much amount of money do you spend in a visit to Big Bazaar?
- Below 500
- 500 - 1000
- 1000 - 1500
- 1500 - 2000
- More than 2000
- How much time do you spend in a visit to Big Bazaar?
- Less than half an hour
- Half an hour to 1 hour
- 1 hour to 1 hours
- 1 hours to 2 hours
- e) More than 2 hours
- Which days of the week do you prefer to visit Big Bazaar?
- Week days
- Which time of the day do you mostly prefer to visit Big Bazaar?
- 10am - 6pm
- 6pm - 10pm
- Do you go with a planned list of products to be purchased from Big Bazaar?
- Do you prepare a list of brands in advance when you visit to Big Bazaar?
- Depends on category
- In which categories of products do you pre-decide the brands?
- Leather Items
- Electronic Items
- Gift Items
- Any other Item
- What is your mode of payment in Big Bazaar?
- Cash payment
- Credit Card
- What encourages you to visit Big Bazaar?
- Product Variety
- Product Quality
- How would you rate the services of the sales personnel in Big Bazaar on a 1 - 5 scale?
- What is your convenience to Big Bazaar?
- Hired vehicle
- Any other
- How is the parking space availability in Big Bazaar?
- Less than adequate
- More than adequate
- Do you go to Kirana store?
- If yes, how frequently do you visit the Kirana store?
- Compare your nearest Kirana store with Big Bazaar on the following parameters.
- Shopping Experience
- Name: -
- Age: -
- Sex: -
- Location/Address: -
- Qualification: -
- Profession: -
- What's your monthly income?
- Below 10,000
- 10,000 - 20,000
- 20,000 - 40,000
- 40,000 - 60,000
- More than 60,000
- Big bazaar outlet in Noida, Indralok, and Wazirpur.
- Website : - www.google.com