MSMEs - micro small and medium enterprises




The research was conducted in order to determine how Networking could assist MSMEs to implement resource sharing, increase productivity, improve profitability, be competitive in the marketplace and implement security elements. In order to answer each objective, the group opted to obtain the view of Mr. Williams from MilMac Communication along with human resource and IT personnel with the topic that was set out. Specifically, a total of two (2) respondents from (two) 2 companies within and around the corporate area of Kingston were selected to make up the sample based on the size of their enterprise. Selected participants answered interview questions where this information was then analysed by the group. Along with the primary method of data collection, the group also gathered information from past research studies and published articles that were available online.

Research Design

Qualitative research is a generic term for investigative methodologies described as ethnographic, naturalistic, anthropological, field, or participant observer research. It emphasizes the importance of looking at variables in the natural setting in which they are found. Interaction between variables is important. Detailed data is gathered through open ended questions that provide direct quotations (OSU, 2009). Qualitative research design or methods were developed in the social sciences to enable researchers to study social and cultural phenomena. Qualitative data sources include observation and fieldwork, interviews and questionnaires, documents and texts, and the researcher's impressions and reactions (Myers, 2009). The motivation for doing qualitative research, as opposed to quantitative research, comes from the observation that, if there is one thing which distinguishes humans from the natural world, it is our ability to talk. Qualitative research offers a deeper, more subjective approach to research of this nature than quantitative approach. Although many of the rules are similar-for example, that careful preparation and wide reading are needed before approaching subjects-there are substantial differences. Thus, in qualitative research hypotheses are usually developed as the investigation develops and not prior to the investigation.

Case studies are a form of qualitative descriptive research that is used to look at individuals, small group of participants or a group as a whole (CSU, 2009). A case study probes in depth into an individual situation or personality with the intent of diagnosing a particular condition and recommending corrective measures (Key, 2009). Case studies are the preferred strategy when how or why questions are asked, likewise, they are the preferred method when the researcher has little control over the events, and when there is a contemporary focus within a real life context (CSU, 2009). Case studies are often referred to ethnography, field study and participant observation.

Under the more generalized category of a case study exist several subdivisions, each of which is custom selected for use depending upon the goals and or objectives of the investigator. These types of case studies include the following: Illustrative Case Studies, Exploratory Case Studies, Cumulative Case Studies and Critical Instance Case Studies. To obtain as complete a picture of the participant as possible, case study researchers can employ a variety of methods. Some common methods include interviews, protocol analysis, field studies and participant observation. Case studies can use one participant or a small group of participants, however it is important that the participant pool remains small.

Case studies collect their data in six forms: Documents, Archival records, Interviews, Direct observation, Participant observation, Artifacts. Depending on whether the research group has chosen to use a single or multi-modal approach for the case study, they may choose to collect data from one or any combination of these sources. Case studies are more likely to be much more convincing and accurate if they are based on several different sources of information following a corroborating-mode. It is important to note that in case studies, as in any qualitative descriptive research, while the research begins with one or several question during the inquiry, the researcher may find new key factors emerging during data collection.


For the purpose of this study, the group studied MilMac and interviewed the managing director Milford Williams. We analyzed the company's structure and the technical capabilities that will be required to fulfil same. Mr. Williams had indicated that he was desirous in having a Macintosh Desktop machine for Photo/video editing purposes as well as three Windows based personal computers for general office usage, there will also be a printer and server, all computer equipment will be networked. To achieve pertinent information such as technical requirements, two companies of similar size were studied, they were DOCUplus and PrintBig.


An interview is a conversation between two or more people (the interviewer and the interviewee) where questions are asked by the interviewer to obtain information from the interviewee. An interview is an important technique in doing qualitative research since one aim of this approach is to understand others. It follows that one way to do this is to ask them about themselves. Their statements can be analyzed in similar ways to the other data. In conducting interviews, it is a rule of thumb not to interview someone that you know, that is because people are often willing to say things to strangers that they would not say to people that they know. When you interview people that you know, the responses that you get will be responses to you rather that the real views.

In general, research is associated with dept rather than width. This means that one should normally interview few people as the interview will take some time. The amount of time an interview takes will depend on the availability of the subject, but it is often a good idea to allow two or three hours so that the subject comes to feel at ease with you and you had time to follow up ideas and indeed what might seem like irrelevances You will not always know what is irrelevant until your research has progressed.

It was also important that the interview did not build up a friendly relationship along with interruptions being avoided during the interview process. This meant that the interviewee was not able to speak at this or her own speed and to talk about what interests them. Also, when conducting an interview, interruptions spoils the flow of speech Similarly you should try to avid interrupting; this spoils the flow of speech. Omissions of points that are unclear ban be sorted out later. The following guidelines were important for assisting with the interview:

* Decision of what we wanted to find out

* An outline of some questions and its order

* Preparation to depart from the schedule if interesting points had arisen

* Write up notes after the interview and decide what topics to follow up.

Written notes taken during the interview provided the group with the raw material need for the report. In addition, group meeting of the team provided an efficient way to benefit from the insights and observations of other participants.

Data Analysis

Analysis is a means of interpreting the information provided by the informant or interviewee and relating it to the main objectives of the study. The information received from the interview will code the data in terms of ideas, themes, and hypotheses.

Please be aware that the free essay that you were just reading was not written by us. This essay, and all of the others available to view on the website, were provided to us by students in exchange for services that we offer. This relationship helps our students to get an even better deal while also contributing to the biggest free essay resource in the UK!