Business intelligence Proposal


In today's rapidly changing business environment, the need for very sensible and effective business information is acknowledged as being crucial for organizations not only to succeed, but even to survive. Business intelligence (BI) is a concept which refers to a managerial beliefs and a tool that is used in order to help organizations to manage and purify information and to make more precious business decisions.

Business Intelligence is becoming an important strategic tool for business management. BI software offerings can help companies gain insight into their business. Make better decisions and ultimately improve business performance.

The aim of our research is to demonstrate how BI facilitates decision making process in an organization. So we will be concerned with many factors that inhibit BI, why an organization still prefers traditional IT (spreadsheets) than Business Intelligence?

What are the barriers that make an organization hesitate dealing with Business Intelligence?

What are the solutions that reduce this problem and motivate the organization to use Business intelligence?

To fulfill this need we are going to follow a certain procedure. We are going to distribute a survey among different levels and standards in organizations.

Based on results of the questionnaire and employees opinions, solutions and available choices can be considered to improve BI in organizations in Bahrain.

1. Introduction

1.1 Somebody argue what a good decision is. A good decision can be defined as one that enables organizations move closer to its objectives. But how do managers make sure that the decisions they are about to make will help the enterprise meet its goals?

To achieve these goals, companies should first analyze the way they make decisions and think about the information that managers need to facilitate for more confident and more rapid the decisions, as well as how they would like that information to be presented to them. Discussions of decision making will drive what information companies need to collect, analyze and publish.

With the help of information technology nowadays, there are so many ways to improve business effectiveness especially in the decision making process. Business Intelligence (BI) is one of the latest developments in information technology by using Decision Support Systems. It offers important tools for analyzing and presenting data to managers so they can make more informed decisions.

Business intelligence (BI) is a data-driven DSS that combines data gathering, data storage, and knowledge management with analysis to provide input to the decision process. The term originated in 1989; prior to that many of its characteristics were part of executive information systems. Business intelligence emphasizes analysis of large volumes of data about the firm and its operations. It includes competitive intelligence (monitoring competitors) as a subset under its umbrella.

Organizations normally, keep large amount of operational data, generated by daily transactions, in databases. These databases contain detailed information whereas managers need specific, summary information in decision making process. Using Business Intelligence, the data from separate source systems is loaded into a data warehouse[i] through a process of extraction, transformation, loading and data is then transformed to useful information and knowledge.

Business intelligence, or BI, is an umbrella term that refers to a variety of software applications used to analyze an organization's raw data. BI as a discipline is made up of several related activities, including data mining, online analytical processing, querying and reporting.

Companies use BI to improve decision making, cut costs and identify new business opportunities. BI is more than just corporate reporting and more than a set of tools to work on data out of enterprise systems. CIOs use BI to identify incompetent business processes that are ready for reengineering.

With today's BI tools, business people can jump in and start analyzing data themselves, rather than wait for IT to run complex reports. This democratization of information access helps users back up business decisions that would otherwise be based only on gut feelings and anecdote.

Implementations can be determined by technical and cultural challenges, in our research we want to find out the factors that inhibit using BI in Bahrain. Is it the poor quality and irrelevant data, or huge and vague or is it management resistance, or confuse between BI and traditional IT?

Although BI holds great promise, managers have to guarantee that the data feeding BI applications is clean and reliable so that users trust it.

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