Samsung Electronics


1. Introduction

Samsung Electronics was founded in 1969 inSuwon,South Koreaas Samsung Electric Industries, originally manufacturing electronic appliances such as TVs, calculators, refrigerators, air conditioners and washers.

The presented piece of work studies the performance of the SAMSUNG company in UK stock market, follows its progress and interesting events for the recent time as well as provides with financial statements, balance sheet and calculates figures required.

First, name and address of the company is presented. Secondly, annual report, share prices graphic in compare with other companies and share price graph for the past two years, latest news and other information is provided in this report.

Samsung Electronicsis the world's largestelectronicandtechnologycompany with a revenue of $117.4 billion in 2009.The headquartered of SAMSUNG is inSOUTH KORIA.It is the one of the largest South Korean company and the flagship subsidiary of theSamsung group. SAMSUNG Electronics is the global market leader in more than 60 products, including flash memoryandhard drives, digital displays such as LCD DISPLAYS. home electronics like Television DVDs Players,set top boxesandprojects, mobile devices such as mobile phones,MP3 Players,digital cameras, computing products such as monitors,laptop,UMPCs,CD and DVD Drives,laser printers andfax machines and home appliances such asrefrigerators,washing machines,microwaves,ovens,vacuum cleanersandair conditioners etc

2. Name and Address of the company:


Company Address:


3. SWOT Analysis

a) Strenghts

Samsung is one of the biggest company of the is top rated brand in the UK and all over the world.bussiness week rated samsung as 20th on the top 100 world brand and no 2 in electronic industry. Samsung Electronics is the world's largest memory chip and second largest semiconductor manufacturer worldwide.From 1999 to 2002, Samsung conspired withHynix Semiconductor,Infineon Technologies,Elpida Memory(HitachiandNEC) andMicron Technologyto fix the prices ofDRAMchips sold to American computer makers. Samsung is the the world's largest LCD manufacturer, plans to begin running its eighth-generation manufacturing line to make 57-inch panels during the second half of the year.

b) Weaknesses

Weaknesses of Samsung company is not pro actively coming out with newer models Lack in product differentiation. Different models at different price points Focus on mass market instead of niche markets Not very user friendly didn't work at the design of mobiles and PCs, didn't introduce cell phones like Blackberry and Nokia.

c) Opportunities

Samsung Electronics did work at four areas: Digital Media, Semiconductor, Telecommunication Network, and LCD Digital Appliance.they gain a lot of opportunities in those areas.The main growing business areas related to LCD+Digital Media+Semiconductor at 2006. As of 2009 Samsung Print was established as a separate entity to focus onB2B sales and has released a broad range of Multi-Functional Devices and printers. As with all major Print equipment manufacturers Samsung have developed and released supporting management software and utilities. The main Print-Management software has been released asSyncthru WebAdmin Service.

d) Threats

NOKIA is very papular in the Europe that's why the Threats of Samsung's dominance in the U.S, Nokia's popularity in the European market, controlling more than half of the world market Aggressive competitors, including Sony, Ericsson, and Siemens eating into its share. Not keeping track of the new trends in the market Not an accessory and fashion statement.

4. How samsung influences consumer decision

Customer always want those things who have some charm.various brands and products Attitude formation Decision The consumer decides which brand to purchase Integration Post-purchase evaluation The consumer evaluates their purchase. affecting purchase decision We have tried to gauge the strength of the factors that influence consumer buying decision: Past purchase.While buying any product the consumers.the most important thing is the buying behavior price of thing is the most important factor which effects the buying behaviour of consumer,by which of a consumer goes for the verious segment of soap like premium.

5. PEST Analysis

‘'A PEST analysis of the industry will examine the local, national and global influences of political, economic, social and technological factors to understand opportunities and threats well[1].


Samsung considers political policy very important for the betterment and the progress of the company and it obey all the rules and regulation imposed by the government of the UK or any other country.


Samsung had made huge progress in recent years, though it was facing tough challenges by the rival companies. The main factor in this progress can, somehow, be pointed out as the wide range of products offered by Samsung. Below is a table stating some of the economic history of Samsung for the year 2007.

Amount in Billions



Net sales



Total Liabilites



Total Assets



Total Stochholder's Equity



Net Income




Keeping into account the social and cultural aspect of a society is very important for the product acceptance and popularity. Samsung focuses on this issue with great care, and product design is based keeping in mind the social needs and issues. For example, Samsung launched low priced cell phones which proved very successful specially in developing world.


Updating the technical and technological section is very vital for any company to maintain its position in the market. Any company failing to do so would soon be facing real challenges. Samsung, as being the manufacturer of wide variety of product, needed an up to date technology.

Especially in the manufacture of cell phone, LCDs, and other electronic products needs to be done on automated systems (Robotic machines) to maintain a continuous supply to products in the market, and Samsung has acquired that technological aspects for its progress.

David Reid - 61, Non-Executive Chairman

David Reid became Non-Executive Chairman on 2 April 2004. Prior to his appointment he was Deputy Chairman of Tesco PLC and has served on the Tesco Board since 1985. David is a Non-Executive Director of Reed Elsevier Group PLC and Chairman of Kwik-Fit Group.


Rodney Chase CBE - 64, Deputy Chairman and Senior Non-Executive Director

Rodney Chase was appointed a Non-Executive Director on 1 July 2002. He is Non-Executive Chairman of Petrofac Limited and a Non-Executive Director of Computer Sciences Corporation in Los Angeles, Nalco Company in Chicago and Tesoro Corporation in San Antonio. He also serves as Senior Advisor to Lehman Brothers.


Terry Leahy - 51, Chief Executive

Terry Leahy became Chief Executive in 1997. Joining Tesco in 1979, he held a number of marketing and commercial positions prior to being appointed to the Board of Tesco PLC on 5 October 1992.


Richard Brasher - 46, Commercial and Marketing Director

Richard Brasher was appointed to the Board on 15 March 2004. He joined Tesco in 1986. He has held a number of marketing, commercial and store operations positions, most recently Non-food Commercial Director.


Please be aware that the free essay that you were just reading was not written by us. This essay, and all of the others available to view on the website, were provided to us by students in exchange for services that we offer. This relationship helps our students to get an even better deal while also contributing to the biggest free essay resource in the UK!